Scooter Industry

The PEST analysis helps to explain the critical factors in the organization's external environment. The factors include political, economic, social and technological. For Myer, these forces combine with the internal factors, and other external factors like competition. The Australian consumer goods retail market is worth $121 billion (IBISWorld, 2012) but is heavily fragmented. Myer is the third-largest company in the industry behind David Jones and Harvey Norman, but with $3.158 billion in sales holds just 2.6% market share (Myer 2011 Annual Report). This implies that competition is only one of many factors that can contribute to the company's results. This PEST analysis will help to identify the other major factors.

| Opp 1- Changing foreign trade policies can provide incentives to change manufacturing facilities to different countries.

The term competitiveness defines the ability of a region to export more than its imports while including all “terms of trade” to reflect government legislation and import barriers. In other words, according to the world competitiveness report, competitiveness is “… the ability to design, produce, and market goods and services, the price and non- price characteristics of which form a more attractive package than those of competitors.” (Pg3.) Each nation has different competitiveness level, which relies on multitude factors such as; raw materials, innovative technologies, energy prices, the type of economy, legislations, and the exchange rate fluctuations. Nevertheless, the prosperity of countries depends on the nation’s competitiveness status.

A PESTEL analysis which stands for political, economic, social, technological, environment and legal factors is an outline tool used by marketers to investigate and observe the macro-environmental in regards to external marketing environmental factors. A market environment is a marketing term that refers to factors and forces that affect a firm's ability to build and maintain successful relationships with customers that can have an impact on the

This is our selection of the best kick scooters for adults. First, compact urban scooters, which are great to get around the city, commute, and combine with public transportation. Secondly, a couple of mid-size folding scooters with pneumatic tires, to ride safely and comfortably around the city and the

PESTLE is a framework for macro-environmental analysis which includes six factors. These are: political, economic, social technological, legal and environmental. It is used to determine an industries environment and changing factors for long-term strategy (Wetherly & Otter, 2014). Through PESTLE analysis, Banana Republic could have planned their entry to the UK market better, through analysing the macro-environment within the retail landscape alongside social and economical factors that were affecting consumer behaviour, to potentially turn weaknesses to opportunities (Simon,

Are you shopping around for an electric scooter? As you browse through the various scooter websites, you will find that there is an endless array of electric scooters of all shapes, colors, sizes, models and brands. So how do you choose? What are the best brands of scooters that will give the best bang for your shopping bucks?

Electric Scooters are thought to be for kids but in the market there are electric Scooter for Adults also available. These scooters aren't only fun and games for children and teenagers. They can and are also used by adults to unleash their inner child and travel short distances on a budget. These scooters are an economical and environmental friendly mode of transportation for short distance errands like going to the grocery store etc.Most of the scooters for Adults can also be used by children as they also have lower speed caps and all the necessary safety features. These scooters work very well on flat level grounds but some of them struggle a bit on inclines when carrying heavy riders. Overall Electric Scooters for Adults satisfy the need

PEST analysis is an imperative strategy tool used for a company, mainly to oversee and assists in project management. PEST analysis stands for the political, economic, social and technological factors of an organization. This tool is used as an aspect of an organization's competitive strategy to analyze and assess the critical external factors that may positively or negatively impact the organization (Kadlubek, 2016). When a PEST analysis is performed, the external factors are analyzed and monitor the external marketing environment. A company may consist of several external factors that can bolster or impede the development of an organization; therefore, it is beneficial and more productive to subdivide the external analysis into more feasible segments (Frederick, Agnes and John, 2011).

PESTLE analysis is very useful for studying the environment in which a company operates and accessing external factors influencing the company in the markets it operates. PESTLE is the acronym for the following categories of investigation: political, economic, sociological, technological, legal and environmental (Cheverton, 2004; Partridge and Sinclair-Hunt, 2006).

The environment is like a double-edged sword, providing companies opportunities but threats as well. Therefore, in an increasingly hostile marketplace, a systematic and careful environmental analysis is supposed to be considered by companies (Johnson et al, 2011). The macro-environment of a company can be analysed by the framework of PESTEL, which includes six categories: political, economic, social, technological, environmental, and legal (Johnson et al, 2011, Appendix A ).

With this in mind, the PESTEL model was developed to give researchers and practitioners a framework in which to consider the broader business environment. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal. Furthermore, a PESTEL analysis is a technique that evaluates the potential impact of political, economic, social, technological, environmental, legal factors on an organization. This set of factors represents a broad set of industry and environmental considerations that any organization should make when designing strategic goals

"PESTEL is an important tool used for market and environmental analysis and to support strategic decision-making" (Narayanan and Fahey, 1986). The purpose of this research is to present IKEA influences through PESTEL analysis.

PESTEL analysis is to identify and analyze the strategy and business environment, it is stand for Political, Economic, Social, Technological, Legal, and Environmental factors. This model is to assessing the current environment and potential changes. If

Every country has its own domestic market atmosphere, where they operate in the specific systems. In order to operate effectively and efficiently in new international markets, companies face number of opportunities and threats, therefore it is necessary to analyze the new market environment carefully to avoid potential risks and barriers. One of the common methods available to evaluate the external environment is PEST (Political, Economic, Social and Technological) analysis.