Scooter Sales in Vietnam

“The World of Ducati”: Minoli wanted to develop a global brand “The World of Ducati” that could appeal to a broader spectrum of customers. Minoli’s initiative was “moving from the mechanical to entertainment”. Supply of product that is differentiated [Grant p 222]

Briggs and Stratton were confronted with strong competitive rivalry from various sources, mainly the Japanese companies. The Japanese motorcycle manufacturers took advantage of the reduced demand and the weakening of the yen, therefore, giving them an edge in the market. Some of the trends, symptoms, and

Honda has continued to embrace the changes that happen around its operations to ensure sustainability and profitability. The current global motorcycle manufacturing sector is full of competition. It, therefore, becomes crucial for every manufacturer to evaluate their strengths and weaknesses and then identify the opportunities to exploit to gain competitive advantage. Honda is Japanese based automobile company; it has numerous subsidiaries in Asia, Europe, and North America. Due to the advancements in technology, Honda will be required to make use of the latest technological trends to stay competitive. The business level strategy at Honda is in line with its enterprise and corporate strategy. The corporation also conducts Research and

Ducati has developed and managed their value chain very well. This contributes substantially to their strong position. I’ve already discussed Ducati’s effective management of Inbound Logistics and Operations. Ducati’s Outbound Logistics approach is oriented around brand management in each of its markets. This is accomplished through dedicated, single-franchise dealerships instead of multi-franchise dealerships. This decision means that Ducati seeks a high-value customer experience with lower volumes in lieu of a mass-market approach. This is a strategy that is consistent with being a niche player; it makes sense for the Japanese firms to have multi-franchise dealerships since they are close substitutes of each other.

Do, Minh Hong T. Tieng Viet: Introduction to Vietnamese Language and Culture. 3rd ed. Sacramento: Cosumnes River College, 2004. Print.

Consumers are not limited to a single market, many of them will be purchasing multiple bikes, but all of them have specific preferences. Successful company will meet customer’s needs and maximize sales by growing the potential market size as well as taking sales from competitors.

The fight amongst the major players in this industry is not over price, but over capturing the market share. Since, there is no one definitive leader in the motorcycle industry on the global level, the companies tend to steal each other’s business, this makes the industry rivalry cut throat. One of the crucial factors that make this industry extremely attractive is the constant drive for innovation. Since different industry participants have different approach towards the same segment of the industry, there is a very high

Koenigsegg Agera R, McLaren F1, Bugatti Veyron SS and Lamborghini Veneno. These are some of the best, most flashiest super cars out there, and cars that are the subject of envy among many. And who can blame these guys? These supercars that have defined a generation are known for their shocking sticker prices, thus making them status symbols, they move from 0 to 60 mph in a zip, and they get attention and any time, anywhere especially for local Casanovas. Because these trimmings and promises, many people dream about owning and driving a McLaren, a Koegnisegg or Lamborghini and enjoy the magical ride. But is it worth the hype, the attention and your time?

We can carry the concept from Ansoff Matrix that, diversification is the one of the best strategy to develop and stay in a competitive market. Honda motor company also follow the same i.e Diversification i.e new product in a new market. As at that time already Honda was a world’s largest motorcycle producer so they tried to capture the new market i.e US market by establishing U.S subsidiary and offering the customer a light weight motorcycle to its customer.

The late 1950s and early 1960s saw the first influx of low-priced, smaller Japanese motorcycles and scooters into the United States. Honda began U.S. distribution of its products in 1959, with the slogan, "You meet the nicest people on a Honda," to combat the negative image associated with the sport. Yamaha starting selling motorcycles in the United States during 1960; Suzuki followed in 1963; and Kawasakii joined the competition in 1967. BMW opened a U.S. distribution arm in 1975, incorporating in New Jersey. Harley-Davidson ended years of private ownership in 1965 with a public offering of its stock, and eventually merged with industrial giant AMF in 1969.

Schwinn is under new management with vision and direction. This new management is not afraid to compete within the high end target market.

F.At the beginning of the economic miracle, the motorcycle had lost its significance as a means of transport. People had finally come round to the idea of wanting a roof over their heads during their journeys. BMW reacted quickly and surprised the world in 1955 with an unusual vehicle concept. Although it was initially looked upon as something of a curiosity, the BMW Isetta with its one-cylinder motorcycle engine quickly established itself on the market. The economic Motocoupè, based on the Italian Iso construction, became a much-loved top seller in the golden 50s.

Milwaukee is where it all started for Harley Davidson. In 1903, William Harley Walter and Arthur Davidson created the first of millions Harley Davidson. It was one of the two major motorcycles that were able to survive the great depression. Since 1977, the only motorcycles sold to the public under the Harley-Davidson brand have been heavyweight motorcycles, with engine displacements greater than 700 cc, designed for cruising on highways. It is one of the most well known brands in the world of motorcycles and otherwise as well. Harley-Davidson maintains an enormous brand community, which keeps active through clubs, events, and a museum. The worth of Harley Davidson brand and its logo was somewhere around $40 million which was 0.8% of the

One of Shimano’s key strengths was their ability to tap into a wide variety of markets, and they showed this in a number of ways. Shimano’s components could be used with virtually any road

- good products: unique and beautiful bikes, although regarded as less efficient and reliable in comparison to Japanese models