preview

Scope of International Operations Walmart

Good Essays

Scope of International Operations

International operations for Bally's Total Fitness and Wal-Mart are responsible for a significant amount of growth as well as profitability. Bally's is the largest, and only nationwide, commercial operator of fitness centers, with approximately four million members and nearly 430 facilities located in 29 states, Canada, Asia, Europe and the Caribbean. As of June 30, 2005, Bally's opened fitness centers in over 45 major metropolitan areas representing 63 percent of the United States population and over 16 percent of the Canadian population. The Company introduced its first international Bally's facility in Nassau, Bahamas through a franchise agreement with Doctor's Hospital, the leading for-profit …show more content…

The company operates various retail formats in Argentina, Brazil, Canada, Germany, Mexico, Puerto Rico, South Korea, and the United Kingdom. It operates 261 Canadian Wal-Mart stores and Sam's Clubs, 11 units in Argentina, 150 units in Brazil, 88 units in Germany, 16 units in South Korea, 697 units in Mexico, 54 units in Puerto Rico, and 292 units in the United Kingdom, as well as 48 units in China under joint venture agreements. As you can see, Wal-Mart is a much larger company than Bally Total Fitness. Wal-Mart's stores in Mexico alone exceed Bally Total Fitness' total amount of facilities in both the U.S. and overseas. Their growth strategy is much more rapid than that of Bally's. This is because Wal-Mart stores are built in a warehouse format and are much easier and quicker to have up and running, making money much faster. They also sell tons of commodities, which attract business no matter what. If the economy is very poor, people may think twice about that membership to Bally's but will still go and buy groceries and toilet paper. Though Wal-Mart has locations in several countries, it still has plenty of places that need to be occupied. Despite its successes so far, further expansion overseas will be a challenge for Wal-Mart. This is because the early success of the company has been concentrated in only a few countries where it was able to make profitable purchases. Expanding on those successes

Get Access