Scotiabank Analysis

7774 Words32 Pages
Executive Summary This report provides an analysis and evaluation of the Bank of Nova Scotia’s primary business operations including their marketing and information technology (IT) systems and the company’s overall financial status and profitability. The methods of analysis used include secondary research of industry data, company reports, recent financial disclosures, as well as inquiries in various electronic databases. The purpose of this report is to determine whether or not the Bank of Nova Scotia, more commonly known as Scotiabank, is a good employer for recent and future Haskayne School of Business graduates. Extensive research has determined that the banking industry is in an unstable state. The industry’s profits have…show more content…
The objective of this report is to analyze and evaluate Scotiabank’s primary business activities and financial data to determine whether or not it would be a good employer of recent University of Calgary graduates. This report includes sections such as company introduction, marketing and operations management, corporate social responsibility and recent issues, and financial information. The research methodologies for this report include secondary research from databases, such as SEDAR, Mint Global, and Canadian Newsstand, as well as research conducted on the World Wide Web. Group members applied their knowledge from lectures and labs in order to analyze the sources and extract and interpret the relevant data.
Company Introduction
Scotiabank is
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