Recently Twitter saw another shake-up as its current CEO Dick Costolo stepped down from his position after 5 years. This will officially be effective on July 1st. Twitter co-founder Jack Dorsey will serve on an interim basis until the Board of Directors can find a replacement. This may or may not just be a bump in the virtual road as the social media enterprise attempts to reconfigure and re-energize itself through innovations and other changes. However, the future of Twitter seems to be unknown. So what can be done?
I decided to ask a social media expert on his thoughts on the matter. Scott Levy knows Twitter. The
CEO and Founder of Fuel Online, he has been prominent in this field for over 15 years. He is also the author of Tweet Naked:
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We both noticed and agreed that the interaction and engagement (a core concept to Twitter's success) was declining. While, yes there are some people that a single tweet generates thousands of retweets and responses (their followers tend to be in the younger demographic), overall it appears to be fading. "Twitter needs to adapt, maybe even a slight pivot. It's an incredible tool, and amazing source for breaking news and information. It's amazing for reaching out to people you may never have the ability to otherwise; it's a great way to be heard. But we as people have a bad habit of consuming content and things in life without giving back." He …show more content…
"Crowd sourcing is a very powerful tool, and what better place than on your own platform." He says. "I'd LOVE to see those answers!"
Levy explains that he feels that society today is all about speed & convenience. That we adapt as a society with technology. "Take text messaging for instance." He states. "Not only do people seem now to not want to talk on the phone, but we even get frustrated if the text message doesn't go through fast enough. This is the same for website load times, or how long it takes to purchase something online. Once we get used to something, not only do we expect it all the time, we expect it to get even better. If this doesn't happen we look for the next new great
Carr has a more negative opinion about new technology than Cascio. Carr believes the internet and previous technological advancements have caused many changes in society, including reducing people’s ability to focus. Carr says, “What the Net seems to be doing is chipping away my capacity for concentration and contemplation.” This is just one of the many times that he blames the internet for the changes that have occurred in the past decade.
However, it is understandable that investors will expect Twitter to come up with a sustainable business model and a presentation of the ways and plans to achieve the highly set targets. Even if Williams stated to journalists to wanting to go all the way with Twitter and to have as large an impact with this service as possible, he simultaneously revealed to already be thinking of the next big thing which substantiates suspicions that his commitment to Twitter’s profitability isn’t his main concern. This clearly exemplifies the extent to which Twitter’s situation in 2010 reflects the past record of its founders. Given that they were working to make ends meet while pursuing their real passion on the side – to find the next big thing – their success came as a byproduct of their pursuit of originality, not as a fully intended and envisioned result of planned moves toward
Twitter creates a positive impact through simple connection; this connection calls up raw emotion, enables people to keep in constant communication with friends and colleagues across the world, and constantly updates people with news from everywhere on the globe just as it is happening. “Twitter is my lifeline to the world.” Twitter enables Eltahawy to stay updated on news as it breaks, keeping her on top of every story and in constant communication by
Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.
Now and days people do not write or call each other they just go on social media, such as Twitter, to see what their friends and family are up to over the holidays. According to google trends, during the time span of December 28 to January 3 of 2014 to 2015, the amount of people who visited the online site, not including the app itself, increased by 5%. Twitter is a connector according to The Tipping Point because “connectors are social glue: they spread it” (Gladwell 71). Connectors are people or things that help spread the word about something. Twitter also trends because it can help social activists get their word out about their activism. For example, Will.i.am is a social activist has a twitter account to get is word out about his fundraiser I.am.Angel Foundation to help get the education kids need that are unfortunate to have it. According to the official Twitter site it is stating that they will continue to help Twitter be more popular in the social media era. It states that to them it makes sense that will continue to know what is increasingly popular and know what is important in “news organizations, retailers, first responders, government entities and more” (Kolb). In the book The Tipping Point, it stated in example of how a brand Airwalk, type of shoe, increased their sale and how to successfully market their campaign. Twitter does this when they are
The researchers looked at the behavior of visitors to some popular sites. They stated: Of course users are not reading online in the traditional sense; in fact, there are signs that new forms of "reading" are available as users "navigate into power" horizontally through titles, content pages, and summaries for quick winnings. It almost seems like th Carr's explanation for what is happening is that he says that the human brain is manageable, and how the internet might shapping by rewiring the brain network. He created a concept called "intellectual technologies," which means that we essentially incorporate the technology we possess. Carr uses the mechanical clock as an example of this, saying "helped create the belief in an independent world of mathematically measurable sequences." (Carr). I have explained that this and other techonologies created a powerful division. "By deciding when to eat, work, sleep, climb, stop listening to our senses and begin to obey the clock.ey are online to avoid reading in the traditional
One of the advantages of twitter is a very simple and educational social network. This allows to be aware of everything that interests you, such as communities, celebrities, or just people who are not famous, but they write very interesting things. Although the twitter is a social network where you
He is an American internet entrepreneur, and the co-founder and promoter of the online non-profit encyclopedia, Wikipedia, and the for-profit wikia web hosting company.
He first became a success within his field, making millions. This wasn’t easy of course. He worked really hard to achieve it and even lost it once and had to rebuild it once again. Once he become successful he sought out other influencers to teach him how to utilize social media to increase his outreach. He did this through hosting podcasts and genuinely building relationships with them. Then, he started Thrive. This is a conference were influencers come together to share their knowledge with other up and coming experts. This year, Thrive will feature experts like Grant Cardone, James Altucher, John Assaraf and Jack Canfield. Check out this link to learn more about this year’s conference and how it can help you become the influencer you have always dreamed of
Twitter has a wide variety of young users who are often eager many would say over-eager to share information about their personal lives. And as is the case with all social media, Twitter is operating in a 'wild, wild west' of a lack of legal restrictions. Despite concerns over alienating users, the desire to make what is now a relatively old and established site more profitable (perhaps in answer to the shaky performance of Facebook's public offering) has apparently won out. Recently, "in a move that has sparked privacy concerns among social media users,
From October 3, 2013 to October 6, 2013, Wegmans posted 84 tweets. Excepted tweets that responding to its followers, it only posted 11 tweets, all of which were retweeted below ten times. The low retweet efficiency shows that Wegmans failed to
Twitter has allowed us to connect and share our thoughts through social networking across the globe, where we are restricted to a 140 word count limit; this inability provokes for
of it, and that in essence, "real life moves much slower than these technologies" (Manjoo,
To the average technologically advanced American, Twitter is one of the most visited social media sites. From a popularity contest standpoint, Twitter would be amongst the top winners; however, when evaluating Twitter from a business analytical aspect it might not be a lucrative business venture. The attractive attribute to Twitter Inc. is the fact the sites does not make any of its users pay. Twitter is designed to allow users to voice multiple thoughts, ideas, or share different information amongst the site’s visitor. Unlike Facebook, Twitters does not have multi-million dollar corporations using the site on a regular basis to market more potential users. Therefore, with a low revenue base and poor strategic development implementation
I would like to introduce you to Twitter Inc., a modern and popular form of self-expression on the Internet. It provides users with a plethora of services including Twitter, an application that allows the user to share and distribute content to their followers. The company also owns Vine, a mobile application where users can create and share short looping videos, and #Music, another mobile application that