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Scott Levy Twitter

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Recently Twitter saw another shake-up as its current CEO Dick Costolo stepped down from his position after 5 years. This will officially be effective on July 1st. Twitter co-founder Jack Dorsey will serve on an interim basis until the Board of Directors can find a replacement. This may or may not just be a bump in the virtual road as the social media enterprise attempts to reconfigure and re-energize itself through innovations and other changes. However, the future of Twitter seems to be unknown. So what can be done?

I decided to ask a social media expert on his thoughts on the matter. Scott Levy knows Twitter. The
CEO and Founder of Fuel Online, he has been prominent in this field for over 15 years. He is also the author of Tweet Naked: …show more content…

We both noticed and agreed that the interaction and engagement (a core concept to Twitter's success) was declining. While, yes there are some people that a single tweet generates thousands of retweets and responses (their followers tend to be in the younger demographic), overall it appears to be fading. "Twitter needs to adapt, maybe even a slight pivot. It's an incredible tool, and amazing source for breaking news and information. It's amazing for reaching out to people you may never have the ability to otherwise; it's a great way to be heard. But we as people have a bad habit of consuming content and things in life without giving back." He …show more content…

"Crowd sourcing is a very powerful tool, and what better place than on your own platform." He says. "I'd LOVE to see those answers!"

Levy explains that he feels that society today is all about speed & convenience. That we adapt as a society with technology. "Take text messaging for instance." He states. "Not only do people seem now to not want to talk on the phone, but we even get frustrated if the text message doesn't go through fast enough. This is the same for website load times, or how long it takes to purchase something online. Once we get used to something, not only do we expect it all the time, we expect it to get even better. If this doesn't happen we look for the next new great

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