Se Sea Treasures: Business Analysis

Satisfactory Essays
Many long term businesses are faced with extinction these days. One of the major reasons that some of these businesses are failing is due to little or no internet presence. People are relying more and more on the internet to make their purchases as a more convenient model of shopping which can save time, and often money as well, in the search for their preferred item. A business looking to remain competitive and relevant in today's market will need to integrate internet sales into their current business model. Spear-heading this change can be a daunting task without a clear way to implement the change. This paper will discuss two change models to assist in the process of making the transitional change for both short term and long term success.

The Challenge
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The company is struggling to retain it's foothold in both customer base and sales. As the Sales and Marketing Director for Sea treasures, I have convinced the owner that changes need to be made. In order to avoid employee layoffs or store closures, a company website needs to be created in order to sell the many aquarium decorative items that are currently housed in an expensive off-site warehouse supplying each store their inventory. Sales in each of the stores have slowed which means that the warehouse is storing inventory that is not
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