Sealed Air Company Essay

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Sealed Air Company 2. SUMMARY The protective packaging market is becoming more competitive. Sealed Air company is encountering a growing number of competitors in its field. Similar or alternative systems are now proposed against those of Sealed Air. These new systems are often cheaper but as argued by Sealed Air less effective concerning the protection they offer and therefore less cost-effective. A new company (GAFCEL) has entered the market with an uncoated product and is having success on the New York, California and Ohio market. Sealed Air will face further erosion of its US market share. Based on the analysis of the AirCap® product as well as on the analysis of the market, we will answer questions regarding…show more content…
With its patented coated product AirCap®, technologically more advanced than its competitor, Sealed Air is the leader of the market. Using a very efficient distribution policy and innovative services has allowed Sealed Air to make AirCap® coated products the undisputed number one in the bubble products. 3.2.2 Opportunities and threats of market ENVIRONMENT OPPORTUNITIES THREATS ECONOMY - growing world market for bubble protective packaging - shipping and freight are increasing in the world COMPETITION - Sealed Air is the leader of US market - SIBCO is already in the French market with uncoated products

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