Search Engine Optimisation ( Seo )

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If you want to increase traffic on your website, then you must pay close attention to your search engine ranking. Search engine optimisation (SEO) is an essential part of building your website. But since the best SEO practices are constantly evolving, you need to regularly analyse how well your website is optimised. This guide will look at how to focus on SEO when building a website, in terms of what search engines are measuring and especially the proper use of keywords. We’ll then provide you information on SEO audit, together with a checklist for conducting an audit on on- and off-site elements. Finally, we’ll help you establish a schedule for regular SEO audit. Build a website with SEO in mind Before you can analyse your website optimisation it’s important to understand what website optimisation entails. In essence website optimisation is about ensuring your website is search engine friendly, meaning that the different search engines like Google and Bing rank you higher up in their rankings. A higher rank means that when people search for related topics to your website, your website will be at the top end up the search results and not on page 100 – which undoubtedly means no one is going to click your site. What are search engines looking for? Websites use different algorithms to analyse and rank websites. The tricky part for website owners comes from the fact that these algorithms are not often public information. This means there is no official list of things
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