Search Engine Optimization ( Seo )

1593 WordsNov 1, 20157 Pages
Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content. It is the method used to boost the ranking or frequency of a website results returned by a search engine in a effort to maximize the user traffic to site. SEO is part of the broader topic of Search Engine Marketing (SEM), a term used to describe all marketing strategies for search. SEM entails both organic and paid search. With paid search, you can pay to list your website on a search engine so that your website shows up when someone types in a specific keyword or phrase. Organic and paid listings both appear on the search engine, but they are displayed in different locations on the page. Importance of SEO: SEO is an easy way to acquire free traffic and highly qualified customers the website. This means, when done well, it can offset the costs of other marketing initiatives. Structuring your site to make it easy for search engines to understand and it can help customers find more easily. If you don 't incorporate the elements that search engines find important, the website can get buried in the search engine results page, making it difficult to find and decreasing click-through. For businesses hoping that customers will use search engines to locate them online, higher rankings can result in

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