Search Engine Optimization ( Seo )

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Search Engine Optimization (SEO) is the process of optimizing a company’s / individual’s website to appear on top of Google Search for particular keywords that people are looking for. For any business, setting up a website is just the beginning and the success of the business primarily depends on the promotion of the website for customers to get an awareness of their product. We are all aware that the majority of online consumers use search engine to look for products, services or business information. The majority of web traffic is driven by : (the most commonly used search engine);,, and (Source: Rand Fishkin, Beginner’s Guide to SEO, 2006). Visitors to the website are the ones who will result in new customers. Hence to enhance the website presence, SEO is a proven success methodology. Functions of Search Engine Search engines perform the following functions as a process to bring in the desired result • Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software called a crawler or a spider (or Googlebot, in case of Google). • Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. • Processing - When a search request comes, the

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