Search Engine Optimization ( Seo )

1491 WordsNov 1, 20156 Pages
Search Engine Optimization (SEO) refers to a range of integrated techniques with the goal of securing higher Organic Search rankings (results on the left hand side of the page when one search for a specific keywords on the search engine) on the search engine for keywords/key phrases (Jaegel and Smyth). SEO is the process of affecting the visibility of a website or web page in a search engine’s unpaid results- often referred to as organic results (Wikipedia). According to Rohde, the SEO is a ways and means to help improve the amount of traffic that reaches your site from having your site appear in search engine results. While Chris defined SEO is a set of rules that can be followed by web site (or blog) owners to optimize their web sites…show more content…
SEO, therefore, is necessary to help the engines figure out what each page is about and how it may be useful for users. 2. SEO is essential to make web site, user friendly, faster and easier to navigate. Adding structure to a web content is required to SEO. Without SEO a web site could be invisible to search engine. 3. It could increase the web site’s trust. 4. SEO could help social promotion of web site because users would promote social media channels- Face book, Twitter, Google+. 5. It would facilitate smooth and successful running of a big web site. If the web site has more than one author, besides it increasing search engine traffic, it indirectly benefit them having a common framework (checklist) to use before publishing content on the site. 6. Above all, SEO can place the organization ahead of the competitors. If two or more web sites have the same product, the Search Engine Optimized web site is more likely to have more customers and in turn make more sales and more profits. Ways of utilizing Search Engine Optimization There are various ways/forms of utilizing SEO (Rohde). Earlier, if one want Yahoo and Alta Vista to index site, one would have to do tasks such as using tags. This gives basic information that let search engines know what site was about, who wrote or create it and when published .To keep search engine away from certain pages one can add meta tags for
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