Search Engine Optimization ( Seo )

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Although nothing can compete with having a compelling product or service that’s a true game-changer, there are certain marketing tactics that can make a distinctive difference for entrepreneurs. Search engine optimization (SEO) is equally important for startups as well as established firms. Google GOOGL -0.27%, Bing, and other web searches are often the starting point for consumers seeking information or looking for businesses on the web. According to Vocus, 82% of mobile shoppers use search to influence their purchasing decisions, and 70% of mobile searches for products or services will result in a sale in the near future. As such, being easily findable and accessible via search engines is a vital element of operating any kind of business. For entrepreneurs, that importance is magnified. Here are the top seven ways that SEO is uniquely important for entrepreneurs. 1. Reputation management is essential; and it’s much easier to suppress negative information or reviews about your brand by taking a proactive approach to prevention rather than a reactive approach when problems are already being caused. Entrepreneurs’ startups can live or die on their first impression and reputation, because cashflow is the lifeblood of any startup; and a bad reputation can stifle cashflow. From the perspective of organic search, reputation management is all about dominating the first page of search results for branded queries, or queries that include your brand name. Your website should rank #1

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