Search Engine Optimization ( Seo ) Essay

3145 WordsAug 13, 201413 Pages
ABSTRACT Search Engine Optimisation (SEO) is a widely used internet marketing strategy that affects the way a webpage or website is going to appear in organic or unpaid search. To optimize a website an individual should know to work on Content Management System (CMS) such as WordPress, Joomla, ModX etc., they should also have an understanding of web tools such as Google Webmaster, Google Analytics and Google Tag Manager. Search engine such as Google, Yahoo and Bing use a set of algorithm and crawling i.e. following links from page to page. As Search Engine Optimisation improve the site’s ranking in organic search without implementing any change in its content but if the content quality of the site clashes with their valuation for visitors then Search Engine Optimisation (SEO) act as a mechanism that improve the quality of the website. This not only benefits the users but to search engines as well. SEO also act as a measure to attract a large amount of audience towards your webpage or website, this way the site traffic automatically gets improved. By using WordPress Content Management System (CMO) and google web tools I have made many tweaks to my website Filchbee (http://filchbee.com/) to improve its search engine ranking on Google, Bing and Yahoo. Introducing Meta tags, creating robots.txt, using heading tags and submitting sitemaps to search engines are few to name. To further optimize my website Filchbee I created its social handles on Facebook, Twitter, Google Plus and

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