Search Engine Optimization With Efficient Pageranking

2020 Words9 Pages
Search Engine Optimization with Efficient PageRanking

Algorithm

Name: Gayatri Vivekrao Kapse

Roll no: 7456

Branch: CSIT, Department of Computer Science, S.G.B. Amravati University, Amravati

Abstract:

PageRank is the algorithm used by

google search to rank websites in their

search engine result. PageRank was

named after Larry Page. PageRank is a

way of measuring the importance of

website pages. This paper deals with

analysis and comparison of web

pageranking algorithms based on

various parameter to find out their

advantages and disadvantages for the

ranking of the web pages. It includes use

of PageRanking for SEO. How SEO

techniques increase website visibility.

Developing efficient model for
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PageRank is a way of

measuring the importance of website

pages. Based on search engine named

Google PageRank counts the number and

quality of links to a page to get the idea of

calculating the importance of the website.

It is hypothesis that most important

websites are gets links from another

websites. This paper deals with analysis

and comparison of web PageRanking

algorithms based on various parameters to

find out their advantages and limitations

for the ranking of the web pages. Studying

and analysing the different web

PageRanking algorithms, a comparison is

done to find out their relative strengths and

limitations to find out the further scope of

research in web PageRanking algorithm.

This Paper aim to answer what contributes

to search engine rankings? And what can

web content creators and webmasters do to

make their content and sites easier to find

by audiences using search engines?

Previous work done:

Author Hideaki Ishii et al [1] Assume

that the pages are divided into a number of

groups, based on the hosts or the domains

of the pages and interact among groups,

condition that all groups have only limited

ratios of outgoing links towards another

groups. Author Athanasios Papagelis el al

[2] had worked on the bottom-up

approach, this approach has been

characterised into a hybrid bottom-up

search engine that produces search results

based on user provided web-related data

and their sharing
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