Search Engine Rankings And Social Content

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Public relations have had many changes in recent years and most public relation strategies today now encompass the use of web 2.0. Along with the change of how we use the Internet, public relations and in particular social media has had an immense effect on how companies, organizations, and individuals market themselves. Companies have an incredible opportunity to exhibit more control over the delivery of their own news content. They can be the news, share the news, and make themselves part of any mainstream or breaking story (Buyer, 2013, p. 2). Public relations managers must now consider how influential online marketing is, and must be able to attain and maintain their audiences. The goal of this paper is to analyze and understand the key components for successfully using search engine optimizations and social media for marketing a brand by summarizing and critiquing what I’ve learned from reading Lisa Buyer’s book, Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand. I will first summarize how important using search engines is, and then I will continue on by discussing social media’s role, and how to properly distribute content.

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Social media plays an important role in how products and services are discovered researched, and information is shared. As a matter of fact 60% of consumers found information on products and services through searches on multiple online sources such as networking sites. Active users of social media are more likely to read product reviews online, and 3 out of 5 create their

According to the statistic from Social Media Examiner, 96% of marketers are currently participating in social media marketing. Increase the brand awareness will be one of the advantages. Social media is a convenient way for people to learn about an organization, they only need to search the name online and will get all kinds of information. Using networking website will also let you reach more customers compare to traditional advertisements because of the large user base. Moreover, it will give you more brand authority. When posting online, it gives organizations a lot of opportunities to reply customer’s questions and address their concerns. This will make the customer feel they are being taken care of the company and also the reliability of the company will increase, because it is a direct interaction with customers. Social media will also improve the search engine ranking. Although post on social media may cause website traffic, it is still good for companies if they make post regularly. The ranking is important for companies, when people type the keyword, you want your company to be at the top of the page, otherwise your competitors will take your

Social media has become a prominent part of life for many young people today. Most people engage with social media without stopping to think of its influence on our lives, whether positive or negative. What will the long term effects of today's social media use be for our youth? Social media has revolutionised how most of us communicate, especially regarding young people, even in the most remote Indigenous communities in Australia youth culture is being reshaped through digital technologies. Young people are provided with a range of positive opportunities to maintain social connections and support via online social networks as well as learning and participating with a multitude of interests. Along with these opportunities there are also risks associated with social media such as social isolation or loss of privacy as well as cyberbullying and self-esteem pressures. We need to develop the opportunities offered by digital and social media to promote learning and wellbeing for our youth that is inclusive of young people’s input and ideas.

Social Media Optimization (SMO) has become more and more popular for companies to target new customers. Social media provides people and companies with the ability to: 1) participate and become active in discussions; 2) communicate with peers and also with companies by being able to express their opinions; 3) build trust between companies and their target; 4) form communities between users and companies who have similar interests (Casmer, 2011). The use of SMO goes hand-in-hand with Kotler’s

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

I have decided that I will be advertising my pop culture event most through social media channels. Social media is becoming a very popular way to advertise. Many companies are investing billions more and more each year into social media brand building then in tradition “With the dramatic change in the media landscape in recent years, firms have embraced social media as a means to engage with their customers. Recent business reports have suggested that total spending on social media advertising has increased worldwide ($17.74 billion in 2014 vs. $11.36 billion in 2013, which amounts to an increase of 56.2%) and that social media engagement drives sales.” (Kumar, Bezawada, Rishika, Janakiraman, & Kannan, 2016)

The era of social media has taught marketers an important new truth: You no longer control how consumers perceive your brand. What matters most today is not what you say about your brand — it’s what consumers say about it. Successful social brands understand that they must influence this conversation without trying to control it. But how do they accomplish that? The road to social marketing success begins with a strategy built around five key initiatives: 1. Integrating social into the marketing mix 2. Organizing for social 3. Aligning social to business objectives 4. Engaging consumers 5. Building a multi-network presence This report explores these

Just a decade ago, search engine optimisation was pretty straightforward. All you had to do was make sure the search engines could crawl your website, use the necessary keywords and get yourself as many links as possible. As the search engines became more and more sophisticated in terms of delivering very accurate and personal results, the basic SEO signals were no longer enough. Social media however, specialises in the signals that search engines now crave; identity and relationships. There’s a huge amount of power when it comes to identity and relationships and the best way to describe it would be to compare it with everyday life. If a complete random stranger came up to you and told you that the new hybrid BMW i8

Promote search, social and content coactions. Organic search, social and content when combined together, aid brands accomplish their objectives and goals. Establishing high quality content with SEO in mind from the start boosts search visibility. Great content can then be further expanded through social media, which builds demand that can be later harvested via search.