Sears Company Analysis Essay

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1 I. Executive Summary Sears began as a small retailer but as the years have gone by, they have become the second largest retailer of the national chains. In the environmental analysis you will discover that Sears' marketing toward women differentiated them from their competitor's and increased their sales as well as their market share. They have had many social/cultural problems that they have had to overcome, such as problems with stakeholders. There has also been a change in the company culture that has improved the mood within the company. In the SWOT analysis, the strengths, weaknesses, opportunities, and threats will be discussed. These would include employees, competition, global marketing, and the repercussions that…show more content…
(www.vault.com) They are also giving incentives to customers to get them to shop at their stores. These include buying clubs and a gift registry service. Sears is a corporation who's CEO is Arthur Martinez. He has turned the company around in most recent years. Sears has adopted new more relaxed policies on employee relations. The employees have gone from conservative dress codes to "business casual" although they still "suit up" when meeting clients. (www.vault.com) Sears has also 4 implemented flextime and has allowed telecommuting to salaried employees. They also reward the work of their employees when they meet company goals in a variety of ways such as giving them bonuses. The culture of Sears has also changed quite a bit. According to a Sears insider, "The culture of the company has improved drastically over the past five years…We have put a lot of new management in place and devoted ourselves to nothing but retail." Sears has also made it a point to make sure that women are placed in management positions. Their progressive environment makes it possible to advance just as easily as their male counterparts. There was some complaint about wanting to be a little more diverse so Sears has also implemented a diversity-training program. I feel that Sears would be a great place to work. They

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