Sears Essay

1847 Words8 Pages
OBJECTIVES: • What does the future of retail look like for Sears? What ownable role can Sears play in shopper's lives? • How can we connect fashion, appliances and repair services in a meaningful way? • How can Sears evolve in a meaningful way? What fundamental initiatives and assets should we keep/lose? • What does the next generation of shoppers look like and how do they differ from Sears’ existing members? • Capture behavioral or attitudinal differences while being mindful of and tailoring to multi-cultural shoppers DAY 1 : TARGET AUDIENCE ATTITUDES & SHOPPING BEHAVIORS I. SEARS’ FUTURE SHOPPER What does the next generation of shoppers look like, and how do they differ from Sears’ existing members? Tell me about yourself! • Record…show more content…
And also please name a store you like that satisfies each of these different needs. o A store I’m in the mood to experience: ______, What I usually buy _____. The store _____ o A store I’m in for a specific occasion: _______, What I usually buy _____. The store _____ o A store I’m shopping in for a life changing event: _______, What I usually buy _____. The store _____ • Under what circumstances could the above (3) motivations be happening at around the same time in your life. Please paint a picture where these three different purchases: “mood shopping”, “shopping for a specific occasion”, and “shopping for a life changing event” might be happening in your life? III. THE SHOPPING EXPERIENCE: MONO VS. MULTI, ONLINE/OFFLINE, AND REWARDS The interplay between online vs. offline retail (there will be much more investigation in the shop-alongs), as well a connecting hard goods, soft goods and service in a meaningful
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