Sears Holdings Corporation: Comprehensive Case Analysis

1026 WordsJan 16, 20184 Pages
10 SEARS HOLDINGS CORPORATION ________________________________________________________________________ Introduction. Sears Holdings Corporation is the tenth largest retailer (Makarova, I. 2012) by annual revenue in the United States. Trailing behind Wal-Mart, Kroger, Target, Walgreens, The Home Depot, Costco, CVS, Lowe's and Best Buy. The company has been serving consumers for more than 125 years, and is the leader in home services such as: appliance repair, home improvement and carpet cleaning with more than 15 million service calls per year (Sears Holdings Corporation 2012). The company was formed in 2005 by the merger of Sears, Roebuck and Co, of Hoffman Estates, Illinois, with Kmart Holdings Corporation, of Troy, Michigan. Sears Holdings Corporation (Comprehensive Case Analysis, Part 1) Sears Holdings Corporation objectives and strategies Sears Holdings Corporation (SHC) mission could be summarized as (Sears Holdings Corporation, et al) Build customer relationships Make more money Improve every day Sears Holdings Corporation vision statement is clearly directed to costumer. " Sears Holding is committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships" (Sears Holdings Corporation, et al). Sears Holdings Corporation has great brand recognition, under its mastheads of Sears, Sears Grand, Sears Hometown Stores, Sears Hardware, Kmart, Big Kmart, Super Kmart, The

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