Sears Holdings Corporation and Denial Class Discussion Essay

1497 Words Sep 19th, 2013 6 Pages
Denial Class Discussion Questions – I would suggest that you develop notes for these.

1. What is denial and what problems does it lead to?

Denial is how we pay attention to everything today; we are constantly making unconscious choice about what to notice, and not to notice. It means when something happened and the person lies to cover up or used to escape from the truth, According to the book, Denial is the unconscious calculus that if an unpleasant reality were true, it would be too terrible, so therefore it cannot be true. Denial today is all around us, if we ignore the obvious at a certain moment because we simply don’t want to confront it, it might lead to more problems. The longer we ignore it the more serious it
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A&P did not change its traditional policy, which was signing leases at a short-term basis. When the nation was growing wealthier, many people moved to suburbs and many malls were developed, but when the developer asked for longer leases, A&P refused to sign them and shut itself out of the quickly growing market. In addition, A&P abandoned the entire West Coast market, which was a growing market as well and have huge potentials and opportunities. With the television innovation, A&P loses its consumer support as the growth of national television advertising drives increasing customer demand for national brand products, while A&P was continuing emphasis of its private-label marketing. A&P also started the price war, which caused the company had huge losses and eventually give away the stores. A&P was not destroyed by fire, it rusted. It believed that it had been the leader in this market for such a long time and kept denying problems instead of avoiding the problem and fixing them; and eventually, it collapsed.

6. What initially did Sears do right?

The Sears’s CEO Robert E. Wood sensed the pent-up consumer demand that would be unleashed with the demobilization of the armed forces after his luncheon with Sewell Lee Avery. Wood’s interest in population trends undiminished and saw the nation taking Greeley’s advice, which was “Go West, young
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