Sears, Roebuck, And Co.

A – Agreed/Achievable –all the people that work for the business have agreed to a term that has been brought up.

In this page we will be discussing the direct business, recent performance, customers, and competitors of JCPenney. JCPenney is one of the largest apparel and home furnishing retail store whose vision statement is “America’s Store.” They dedicate themselves to fitting the diversity of America through their style, quality and value. Across all their stores and at jcpenney.com, customers will discover a mass variety of products from their private label to national labels.

J. C. Penney Corporation, Inc, also known as JCPenney, is a chain of American department stores specializing in selling affordable clothing, shoes, accessories, and home decor for the entire family. For more than a century, JCPenney has been a regular shopping destination and a dependable retailer for the American family. In 1902, the department store was founded by James Cash Penney and was established on the principle of the Golden Rule. Over the years, the company has developed a strong reputation for putting its customers first and servicing everyday needs. From its incorporation in 1924 until 2010, JCPenney experienced large levels of growth and success. JCPenney’s Corporate address is 6501 Legacy Dr, Plano, TX

Since 1992 when Arthur C. Martinez was brought on board to head Sears’s retailing operations, credit sales, especially through the use of the company’s own proprietary credit card, boost the sales of the company greatly from 1993 to 1997. The new card accounts between 1993 and 1996 were increasing by roughly a 50% rate every year. Besides the company’s own credit cards, the third

Brick- and- click is when company operates both on an online store as well on an offline store and integrates the two into a single retail strategy. One of Sears’s bright spots is online sales. The “brick” side of Sears’s revenue dropped, while Sears “click” side increase leading them to be sixth largest retailer in the United States. As Sears managed to do well online Sears’s stores are enhancing shopper option, offering customer a Shop Your Way loyalty program, which can lead to increased

The following pages focus on providing a strategic analysis of Sears Holding Corporation. The introduction reveals the issues that the paper addresses. The Company Presentation section reveals important facts in Sears' evolution. The Strategy Debates Section discusses theoretical issues applied to the situation of Sears. This is followed by the Strategic Decisions section that provides a series of recommendations that can help Sears improve its situation. The Implementation Challenges section provides important issues that can be considered challenges of strategic implementation.

Prior the 1980’s, Sears Holding Corporation (SHLD) managed to generate revenue and compete among the top retailers in America (Kim, 2014). SHLD’s current financial status reveals that they are failing to maintain profitability. Having worked with SHLD for over two years, I have noticed a slow decline in profits. The main reasons for SHLD mishaps are due to a lack of a satisfactory mission statement (Sears Holding Corp, 2014), increased competition, insufficient marketing tools and lack of bargaining power. All of these elements play a part in SHLD loss of profits.

The company of my interest to research was Sears, Roebuck and CO. I wanted to know why and how this company made itself well known. Another reason why is because lately this company has been in the eyes of the media. Therefore stockholders and more due to the company’s struggle of finance and meeting its daily goals are worry to keep investing in the company.

Sears is a retail chain that offers variety of products and services to customers. These products include large household appliances, clothing, house wares, automotive services, yard equipment including sheds, sporting goods, jewelry, and tools. All of these products are competitively priced and they offer an in-house credit card for major purchases.

The report first opens up with a description of all the brands and holdings Sears Company is in control of. This section then diverges into a thorough breakdown of how the company operates, including a description of employees, competition, risk factors in the market, and a glimpse at the internal structure of the corporate offices. Part II opens with an analysis of common stock price in the four quarters of 2011 and shows how the stock performance has continued to rise for S7P 500 Index, S&P Retailing Index, and S&P 500 Department Store Index from a major dip that was experienced in 2009. However, Sears Holdings stock has continued to show poor performance in the 2011 fiscal year. Then, Part II begins to evaluate selected financial data, with a thorough analysis of the summary of operations and crucial financial data for the fiscal year of 2011. First, there is a general overview of the entire company performance, and then the report goes to break down the individual segments and brand names in terms of how they faired financially during the 2011 fiscal year. The report then goes on to illustrate how management and corporate executives aim to internally control the organization both now and in the future.

Alfred Chandler(1963) defines strategy as ‘ the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals’. And Michael porter(1996) sees it as ‘Competitive strategy is about being different. It means deliberately choosing different set of activities to deliver a unique mix of value’.

Strategy can be defined as being different from one’s competitors, finding the race to operate and accomplished it. According to Michael Porter (1996), while becoming better at what you do is desirable, it will not benefit you in the long run because it is something other competitors can also do. Strategies for organizations are originally developed by Michael E. Porter in 1979 by introducing the five forces model. A company can identify the industry profitability and attractiveness by analyzing the five forces of Porter (Johnson et al., 2008). And then a reasonable strategy can be set up in line with the strengths and the weakness of an organization is able to create a plan for a stronger position for the organization within its

There is no exact definition for Strategy because it is defined in different ways as some people think that make a plan to get success in future is a strategy while others think that future is hard to predict. Exceptionally, some Japanese companies have no strategies though these companies have a good cost and continuous improvement. The definition for strategy is to explain the direction and scope of any company for the long term to achieve advantage for the company or to fulfill the needs and expectations. Strategy is different from Operational effectiveness and they work in different manner in the companies. Michael Porter, who is a professor at Harvard Business School and a strategy expert, says that it should determine how organizational resources and skills should create advantage. Accordingly, Strategy can also be defined as an organizational change during actions in the organizations for better and advantageous results or to determine how we win and get success in the future period. It is a needful developed plan with respect to market to compete the world. Organizations should be responsible for competitive changes according to the market. It is the main goal for any Organizations. Business/IT strategy is very important to know the success rate of your business. Apart from Business Strategy, the other two main types of strategy are Corporate Strategy and Team Strategy. These strategies give competitive advantage of cost leadership, differentiation and focus. The

A company 's strategy consists of the competitive moves and business approaches that managers are employing to grow the business, attract and please customers, compete successfully, conduct operations, and achieve the targeted levels of organizational performance.

A strategy is said to be a plan that is made for the long term success of a product or brand. It is extremely important to have a strategy in order to figure out a direction towards which any company is able to focus all its resources efficiently and achieve desired outcomes. Formulating effective strategies is a considerably long process in itself that combines analysing several factors, situations and issues that are already present in a company and looking to improve on them alongside trying to implement various innovations and ideas to collectively create a direction towards which they can move and direct the resources available to them.