Sears Swot Analysis Paper

Opportunities usually emerge from changes; therefore you need to pay attention to what could possibly change in the near future and how your company could benefit from that. This is where the marketing team comes in. It’s their job to plan for this type of thing and to keep the company ahead of the game.

Sears, Roebuck and Co began in the 19th century and sold farm supplies and consumer items as a small mail order company. The first Sears retail store opened up in Chicago on the 2nd February 1925 in the building named the Merchandise. This store had included a soda fountain and an optical shop. The first detached and separate retail store opened up on the 5th October 1925 in a city called Evansville in Indiana. During the summer season in 1928 3 more Chicago department stores opened newly, one on the 63rd and Western a second on the south side at Kenwood and 77th, and the third at north side at Lawrence and Winchester Street. In 1929

One threat to SHLD is its competition with many retailers because it is not very differentiated from its competitors and lacks brand loyalty, thus nothing is stopping the customer from overlooking Sears and visiting a rival retailer. Another threat is a downturn in the economy which could wreck havoc on SHLD’s financial position.

90) As the battle to maintain leadership wages against Ralph the greed of others constantly causes hurdles in the separate battle for survival. Greed is an everyday struggle in the real world and can be seen when Sears purchased Kmart in an effort to make more money by reviving a struggling business. This attempt by Sears prompted the collapse of their entire corporation and it is still struggling today. The New York TImes explained “Five years after the merger, Sears Holdings is beleaguered, with sales markedly worse than its competitors’.” This is proof of the negative effects that greed had on a real world situation.

Key Stats: 10.0 PPG, 5.9 RPG, 0.4 APG Measurables: 7’0, 232 pounds Strengths: Zach Collins was a freshman on the deepest team (Gonzaga) in the nation and only recorded 17.3 minutes per game, but showcased an intriguing skillset during his time on the court. A mobile 7-footer, Collins runs the floor well and uses great lateral quickness on the defensive end to rotate and block shots. Collins swatted 1.8 shots per game at Gonzaga, which translates to 4.1 blocks per 40 minutes, meaning he recorded a block every ten minutes of action. On offense, Collins is very efficient and polished when operating out of the post. He is comfortable going over either shoulder, deploys a hook shot to shoot over defenders and his use of deliberate pump-fakes down low, often allow him to make opponents look silly as they leave their feet.

Over the last few years, it has been predominantly evident that Sears Canada has been not performing relevant to the standards present within the competitive industry. The market of retail department stores has dramatically changed since the time the corporate entity first began. To stay relevant within today’s retail industry, Sears Canada has to change their current operations. In today's market, the power of value-driven consumer products has been dominating the industry due to their affordable prices and emphasized popularity. Sears Canada has failed to distinguish themselves within the industry as either an affordable or a high quality department store. With emerging high-end retailers like Nordstrom, Holt Renfrew, the Hudson's Bay Company, and the rise of online discount retailers like Amazon and eBay, Sears can not afford to flood both market segments. This has become a major issue that Sears Canada is facing, as the company will need to differentiate themselves from their competitors by focusing their resources in the home improvement industry.

It was not exhibiting a significant decline in quality, but its average performance when compared to the aggressively growing Lowe’s has led its stock price to fall.

The following pages focus on providing a strategic analysis of Sears Holding Corporation. The introduction reveals the issues that the paper addresses. The Company Presentation section reveals important facts in Sears' evolution. The Strategy Debates Section discusses theoretical issues applied to the situation of Sears. This is followed by the Strategic Decisions section that provides a series of recommendations that can help Sears improve its situation. The Implementation Challenges section provides important issues that can be considered challenges of strategic implementation.

With the exception of ROE, most financial ratios and even absolute values bear testimony to Wal-Mart’s recognition as the leader in the retailing industry. The reason behind Sears’s higher ROE can be explained by a comparison of the 3 ratios that constitute the ratio known as DuPont identity that is profit margin, asset turnover and equity multiplier. While both firms had similar profit margins, Wal-Mart’s asset turnover was 2.8 compared to Sears’ 1.1 due to the firm’s effective utilization of assets and lease agreements to facilitate revenue generation.

The retailer will continue to see aggressive competition from Target, Wal-Mart, JCPenney, Kohl’s, Macy’s, Home Depot and Lowes. These companies are some of the national retailers that Sears will have to contend with in order to survive. According to Sears Holding 2011, annual 10K Report with the Securities and Exchange Commission, Home Depot and Lowes are the company’s most fierce rivals of the major appliance category in which Sears accounts for nearly “16% of its entire revenue” (p.5). This fierce market positioning battle between its competitors will be a major obstacle for Sears to overcome. Sears continues to try to move forward as the company’s efficiencies in fixed assets continued

Due to slow sales and less traffic at both Sears and Kmart, the two have decided to merge creating one entity named Sears Holdings. Kmart has agreed to buy Sears for $11 Billion. This puts Sears Holdings at the third largest retailer behind Wal-Mart and Home Depot. Although Wal-Mart is a direct competitor with Kmart, Sears Holdings goal is not to compete with Wal-Mart directly, but find areas that have been overlooked by other retailers, and take advantage of the expanded line of products the new company has to offer. Sears has had higher sales than Kmart, so hundreds of Kmart’s will be transformed into Sears stores. As of now, most of Sears 870 stores are only found in malls. The new strategy would be to open Sears stores in current

Sears Holdings Corporation is a company that came from two very well known organizations, Sears and Kmart. Both companies go back even farther than the 1900s and unfortunately both companies experienced financial difficulty at one point. With the merger Sears Holdings Corporation has the experience of both organizations as well as their different style of operating. Along with an improved customer base and a new outlook Sears Holdings Corporation is experiencing financial growth.

Sears grew up to the world’s largest retailer by expanding annual sales through diversifying sale products, such as apparel, cosmetics, jewelry, electronics, household appliances, cookware, bedding and hand-tools. This article shows that Sears suffered from a cost increase in 1997, including lawsuits, credit collectibles and sales in Mexico. Besides, the flexible payment facility that Sears offered is also a reason for cost increase. These problems brought Sears with bad debt and hence decreased the cash flow. The problems of the company came from the liquid market security, so I emphasize the flowing concepts:

strides in the 1990s to revive the fortunes of its ailing stores. In fact, Edwards noted that Sears ' ROE

As we can see Sears owns different companies/products within its business. Another strength is that this company has many employees because it has so many different locations around the U.S. By having lots of locations you are going to have many employees, which is great. In one article I read I was able to see some of the weaknesses. As stated, “Sears Holdings spent $5.8 billion buying back shares from 2005 to 2010, draining the company 's capital. Now, it has a major cash flow problem” (Rittenhouse, 2017). This shows that this company has to buy back it shares because if it does not they will lose more money than they are even producing. Another weakness that I read was, “From allegedly rude employees to poor customer service, even loyal customers have lost trust in the company” (Rittenhouse, 2017).