Seattle Emeralds Marketing Plan

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

• Management: Is the company's management competent? Are they people with integrity, good reputations and diligence? Do they publish financial reports regularly and on time? Do they have open communication with their shareholders? The CEO (Chief Executive Officer) plays a key role in the management of a company. Although this must be a consideration, it does not mean that a CEO with a magnificent record with one company will automatically achieve the same proficiency with another.

| According to the text, for sports marketers engaged in the strategic sports marketing process, two common goals are attracting more fans and keeping them. Benefit segmentation lies at the heart of these two objectives.Answer

CEO: Serve as the team leader and final decision maker for the company. The CEO is the face of the organization and will be the primary voice for any public statements made.

Team Leaders are most likely managers, directors, executives and the company owners. The responsibility of the Team Leaders are:

Apart from the company president,which is the head,the company still has a Board of Directors with the chairman of the board.And also an advisory board,elected by the workers are generally valued by the employees.

A Technology Steering Committee, President, CFO, CIO, and VP of Products and Marketing, Sales Manager and Sales Person

When trying to determine which promotional strategy a company should use many factors need to be taken into consideration. The company must to decide who their target market is and what message they wish to deliver to the target market. Once this has been decided, the company should research their target market in order to determine which promotional strategy will work best to reach their target audience.

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

A successful marketing campaign needs a lot of planning up front, a very granular plan, down to the details can help eliminate any surprises along the way and ensure a smooth campaign and increase the chances of achieving your goals.

A CEO (Chief Executive Officer) signifies the superior ranking individual into any organization or further institutions, eventually accountable for making the administrative decisions. (Rouse)

The Board of Directors for United directs the company’s affairs in the appropriate way by meeting the interests of its shareholders and stakeholders. The board’s focus is to determine and review the company goals and policies, manage the organizational structure to ensure that the all the strategies are being implemented successfully, delegate authority to the management, and evaluates the implementation of business plans and strategies. The Chief Executive Officer (CEO) is the highest position in the United’s corporate hierarchy. The role of a United’s CEO is to develop high level strategies, take major corporate decisions, and manage the overall operations and resources of the company.

To successfully steer a corporation across the span of years by integrating its strengths toward the goal of creating wealth, requires from the CEO exceptional thought and judgment. Excellent CEOs are as rare as MLB-caliber pitchers or NFL-caliber quarterbacks. And in the business world, every day is the Super Bowl. There is no off-season or respite from the need to perform at one's peak.

Should Earl became CEO of ROAR? Yes, he was readily emergent leader! Fear of established organization in the educational system, national pride, and contemporary outdated ideas concerning in both expansion and established employee had significantly more influence on established organizational structures than did the voices of innovation and entrepreneurship in the role of CEO. In comparison of his previous organizations and ROAR, they were completely different because he did not established the original ROAR organization. ROAR was an influential and powerful organization in United States of America. His founded his own organizations came from nothing, but began with his innovation ideas which led him to be catalyst with his catalytic ideas. He did not fear of his own ideas.

Like most multinational corporations, the shareholders own the company and they may also be the board of directors. A Chief Executive Officer (CEO) will be appointed to nominate and manage the operation of the company as a whole. A Chief Operating Officer (COO) will be managing the company’s day-to-day operations and reports them to CEO. The Chief Financial Officer (CFO) will be managing the finance and account together with the