Seaworld Park And Entertainment, Inc. Crisis

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Background
In 2013 SeaWorld Park and Entertainment, Inc. crisis began when the screening of the controversial documentary “Blackfish”, directed by Gabriela Cowperthwaite. The documentary focuses on the death of former Sea World trainer Dawn Brancheau by an orca, Tilikum, held captive SeaWorld, and another controversy over the captivity of killer whales. The backlash from the documentary led to decline in attendance and raised concerns among the marine theme park investors.
I am playing the role of SeaWorld’s president Jim Atchison and I am delivery this crisis briefing sometime in February 28, 2016.
Introduction
a. The care and integrity of our company is in question by numerous people all over the world with the release of “Blackfish.
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(SeaWorld)
Transition: Despite my regret about the situation, I need to explain our animal care policies.
Arguments
I. I want to start out by saying that I am saddened by the events that have occurred.
A. My condolences go out to Dawn Brancheau’s family and friends as they mourn the loss of Dawn. Dawn loved the work she did, and she loved working with Tilikum
B. I want to assure you no one feels more awful about this situation than I do.
C. I want to express my sincerest apology to all those who are affected
Transition: SeaWorld works to save and protect both the worker’s, and the animals at SeaWorld
II. It is important that the world knows about SeaWorld’s ethics, the top notch care we provide for our marine life, and the work that we do.
a. “SeaWorld does not capture killer whales in the wild. Due to the groundbreaking success of our research in marine mammal reproduction, we haven’t collected a killer whale from the wild in 35 years.” (SeaWorld)
b. “We do not separate killer whale moms and calves. SeaWorld recognizes the important bond between mother and calf. On the rare occasion that a mother killer whale cannot care for the calf herself, we have successfully hand raised and reintroduced the calf. Whales are only moved to maintain a healthy social structure.” (SeaWorld)
c. “We do not separate killer whale moms and calves. SeaWorld recognizes the important bond between mother and calf. On the rare occasion that a mother killer whale cannot care for the calf

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