Secondary Dat Ben And Jerry's

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

In order to succeed, it is fundamental that businesses satisfy consumers’ needs (and desires) for goods and services. Appropriate market research provides the data necessary to understand those needs and respond to them effectively and profitably. Kudler Fine Foods (KFF) has performed market research in the past. Some of that research has been helpful; some has not. Additional market research is needed for KFF to reach a larger share of the market and increase profitability.

Cadbury World could use primary data effectively by analyzing the data and then draw a conclusion in regards to trends and patterns in order to gain a commercial lead against its competitors and for efficient decision making.

Market research plays an important role in every aspect of an organization 's strategy of expansion and diversification. Since Kudler Fine Foods is expanding services then it needs to know about their competitors. Market research

Marketing research is important for all companies. A company must research the areas they hope to expand and know if they can be successful in that area before they ever decide to open up a new store. Marketing research will inform a company what will sell and what will not sell in an area and the main focus of a company should be researching the customers in the area and knowing competitive intelligence. If a company uses great marketing research it will give them the best chance to put together a great marketing plan and be successful. Kudler Fine Foods is a company that has been around since 1998 and currently has three different stores in the San

Market research is utilized by companies to make the right decisions when it comes to

Kudler Fine Foods benefits from market research in many ways; to star with the market research helps the company keep up with current market trends. Market research provides Kudler Fine Foods with a competitive advantage making them able to learn about the customer needs and requirements. Irrespective of whether the company is, starting a new branch or expanding an existing one, market research plays an immense role in ensuring that the company is able to understand sales in the market. Through market research, Kudler Fine Foods is able to identify prospective clients (Cohen, 1995). The identification of prospective clients starts by the company asking itself the following questions; who will be the users of their commodities, what is their age, what are their economic and educational status, among other factors that determine the production of the commodity.

Research will be key in identifying the market in any region or country B&J wishes to operate, especially into consumers ' needs and wants. The way choices are made needs to be understood and the positioning of B&J needs to accommodate this. The decision is based, amongst others, by the mood of the potential consumer at the time of decision.

Ben & Jerry’s is an ice cream brand that started in Vermont in 1979 by Ben Cohen and Jerry Greenfield. Originally started as a small parlour business, it saw steady expansion in its distribution over time. Its acquisition by Unilever in 2000 allowed the brand to undergo worldwide distribution through tapping on the conglomerate’s logistics and distribution expertise. Faced with an ever changing business environment and dynamic consumer preferences, Ben & Jerry’s has adopted unique strategies to boost its competitiveness.

7-Eleven will not help Ben and Jerry’s in the marketing of its products, making Ben and Jerry’s ice-cream one of the many brands carried by the convenience store.

Ben & Jerry 's Homemade, Inc. produces super premium ice cream, frozen yogurt, and ice cream novelties in rich and original flavors. The company sells its unique offerings in grocery stores, restaurants, and franchised ice cream shops, and it holds about one-third of the market for its products. This global company began with only a $12,000 investment to open Ben & Jerry’s Homemade ice cream scoop shop in a renovated gas station in downtown Burlington, Vermont, on May 5th, 1978. From one small shop in downtown Burlington, the company had grown to include a chain of nearly 100 franchised shops, and a line of products sold in stores across the country.

Data mining can aid direct marketers by providing them with useful and accurate trends about

There are many pros to this offer. Unilever is the largest ice cream producer in the world and like Dreyer’s, already has an extensive distribution network and extensive knowledge of the market. With an offer of $36 (cash), Unilever had by far the best looking offer on paper. They also have a market capitalization of $18 billion and can provide the financial backing that Ben & Jerry’s needs. On the other hand, there are a large number of cons and a huge amount of risk. B & J would have to give up a great deal and essentially “sell its soul” if it were to accept this offer. Unilever has no intention of keeping with B & J’s corporate vision and practices of social responsibility which made B & J a household name in the first place. Unilever is a much larger and more diversified corporation than the others and simply won’t be able to put in the “t.l.c” into the product that Ben & Jerry’s has built their reputation around. As a result, brand loyalty will drop significantly as will B & J’s value. If Unilever were to adhere to B & J’s social charter this would be a much more attractive offer.

Data mining is when a financial analyst gathers consumer information and looks for patterns that a business can exploit. A simplified data mining example is when a restaurant manager knows the local yearly convention schedule based on experience. The manager can cross-reference that information with historical sales results to predict such things as forecasted profit or labor demand. With this information, the manager can estimate an advertising budget or hire temporary staff to handle anticipated work load. When medium to large-sized businesses use data mining, they uncovering these same information points; however, revenue gains can range from millions to billions of dollars. There are several techniques that firms frequently employ to find gold in information.

Data mining is defined as the examining of large databases of information in order to generate new information. Nearly every transaction or interaction leaves a data signature that is captured and stored. Data mining is a means of automating the process of analyzing the patterns of data according to different categories. The information is then sorted, collected and assembled into data warehouses for more efficient analysis by algorithms and used to facilitate business decisions. Sophisticated mathematical algorithms are used to segment the data and evaluate the probability of future events.