Secret Recipe

10299 WordsOct 26, 200842 Pages
Executive Summary This report is done under the subject of HBM222 Marketing Planning, a report on marketing plan for Secret recipe. Marketing plan included information and background about Secret recipe, the process of strategy marketing, consisted of a target markets and a marketing mix. It’s also included time-related details such as expected costs and revenues for the strategy. . In this report, there were 6 main sections or parts. The first part was introduction and situation analysis, provided some background about Secret recipe and contained an appropriate analysis of Secret Recipe including the SWOT analysis, macro environment analysis, and industry environment, critical success factors (CSF) and so on. The second part was…show more content…
Width of Product Mix Depth of Product Line Kids’ Menu Fusion Menu Food Kid’s burger, Kid’s Fish and Chips, Kkid’s Spaghetti Bolognese. Japanese Soba, Roasted Chicken with Turmeric Sauce, Prawn Macaroni with Cheese, Pan-grilled Dory with Lobster Sauce, Thai Style Fried Rice, Tom Yum Spaghetti, Irish Lamb Stew, Curry Seafood Laksa, Thai Style Noodles, Spaghetti Meatballs, Lasagna (Pasta), Fish and Chips, Caribbean Style Seabass (Fish and Lamb), Grilled Black Pepper Chicken, Grilled Mushroom Chicken. Width of Product Mix Depth of Product Line Healthy Menu Brownies Chocolate cakes and Cream Cheese Cakes Hi-fibre cream cheese, Sugar free moist chocolate, Trans fat free peach cream. Garden Salad, Vegetarian Soba Apple cheese slice, Brownies walnut, Carrot slice, Prune slice, Super supreme. Black forest, Chocolate chip walnut, Chocolate fudge, Chocolate indulgence, Chocolate strawberry, Mango delight, Moist chocolate cake, Tiramisu, White chocolate macadamia. Apple crumble cheese, baked cheese, Blueberry cheese, Cappuccino cheese, Caramel cream cheese, Cheese choc, chocolate cheese, Classic cheese, Espresso cheese, Lemon cheese, Marble cheese, New York cheese, Oreo cheese, Raspberry cheese, Yogurt cheese. Width of Product Mix Depth of Product Line Beverages Orange Juice, Green Apple juice, Cappuccino, Espresso Macchiato, Mocha, Café latte, Pepsi, 7-up, Organic Tea, Secret Recipe sky juice, Ice lemon

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