Sector One Healthcare Group Thorough Analysis

When examining competitive advantage, it is also important to consider the market and take into account the existing competition against larger firms.

Opportunities Abilities to expand in hospital departments and health care services in facility. Location of hospital serves a large population area. Easy of public transportation to the hospital.

Characteristics of different business markets include: General market description, business opportunity, market segmentation, market size & trends, competition, customer profile and business environment. Looking at the different characteristics can help evaluate the market, this can be achieved by dividing the market into specific segments: by geographical market: by customer type: such as industries, professions, age. Evaluate the market size and trends by breaking the market into segments. This is often done to help assess who is the competition and how strong it may be within its own field.

As it pertains to health care, geographic segmentation has been rarely national; far more often it is regional or local, which could provide the hospital with valuable information that would prove useful when marketing the new program. The geographic segmentation strategy could also include setting up primary care satellites staffed by its own primary care physicians within its primary service area.18 Using sources outside the primary and secondary service areas could create a stronger referral flow, which will allow for physicians to receive referrals from community physicians, which could create a shift in the place aspect of the marketing mix.18 The third alternative way the customer base could be segmented that would be of particular interest to the hospitals new program would be through usage segmentation. This type of segmentation is grouping people based on the product usage or purchase, which could possibly be one of the most valuable ways in which in which to segment the market for the new hospital program. This approach will look to segment the market based on the percentage of a product that consumers buy or a service that they use.19 The hospital could look specifically at the usage rates for health care services in the Baltimore metropolitan area as well as looking at the type of usage for health

Discuss the market factors (level 2). How do the relevant market factors affect the performance of the focal organization?

Following an organization announcement in 2015, the healthcare system was divided into four divisions headed by a leadership team of 5 that oversee all the divisions. The second division consists of the 3 regional hospitals associated with the New York Presbyterian system. Often hospitals associated with a healthcare system are hospitals waiting on approval from the city and HCOs involved. The 3rd division consists of NY-Presbyterian physician services. Lastly, the fourth division consists of all the health services that make up the health care system’s community and population health. These services include ambulatory care network sites and healthcare initiatives. As a Highly Reliable Organization, New York Presbyterian keeps track of multiple trends to shift and shape it’s organization for today’s always changing and complex healthcare industry. Through the tracking of consumer healthcare decisions, New York-Presbyterian uses this data to adjust its practices and policies to help patients make the best medical decisions and provide the highest quality of care. Positioned in one of the biggest metropolitan areas in the world, New York-Presbyterian keeps track of it’s competition by monitoring the consolidations of healthcare organizations within their market share. Through this monetization, the healthcare system prioritize its marketing strategy that allows them to sell the unique

The possible competitor may establish a new clinic five blocks of north of PHC. Estimation of potential impact to PHC by new clinic is very important. The alternatives should consider this point and see how PHC make promotion in market.

To guarantee that its members receive appropriate, high level quality care in a cost-effective manner, each managed care organization (MCO) tailors its networks according to the characteristics of the providers, consumers, and competitors in a specific market. Other considerations for creating the network are the managed care organization's own goals for quality, accessibility, cost savings, and member satisfaction. Strategic planning for networks is a continuing process. In addition to an initial evaluation of its markets and goals, the managed care organization must periodically reevaluate its target markets and objectives. After reviewing the markets, then the organization must

We should look into the services that this other nearby hospital is providing in their wellness center, and we should extend our services to the ones they are not offering. Our wellness center should also include a retail store to allow the patients to purchases the products that we use on them. I know this will require a specially trained staff, and we will make sure that the staff is qualified with all certifications needed.

Table of Contents Situational Analysis Appendices External Analysis Appendix A: S.W.O.T. Analysis Appendix B: External Trend/Issue Analysis Appendix C: Environmental Trends/Issues Plot Appendix D: Stakeholder Map Appendix E: Service Area Profile Appendix F: Service Area Structural Analysis Appendix G: Service Area Competitor Analysis Appendix H: Critical Success Factor Analysis Appendix I: Mapping Competitors Appendix J: Synthesizing the Analysis Internal Analysis Appendix K: Financial Analysis Appendix L: Value Chain Strengths and Weaknesses Appendix M: Value Chain Competitive Advantages Relative to Strengths

Sector One Healthcare Group is a health care management consulting firm based in South Burlington, Vermont. The principal survey administrator, Joseph B. Arioli, has extensive experience in health center, medical, dental, and mental health practice development, and management. He has been responsible for developing compensation and benefit programs for a wide variety of organizations for over thirty (30) years.

Arroyo Fresco (AF) currently provides services through eleven clinics and four mobile service vans across western Arizona. The three counties that are served through AF provide high quality primary care and preventative services to demographic areas with diverse geography, culture, income, and other varying factors (“Arroyo Fresco,” 2006). The facility guides its decision making process for organizational strategies with the combination of FOCUS and SWOT analysis. This allows for a well-rounded check and balance system to manage and prepare for current and future strategies for short term and long term processes. The increase in financial demands, consumer

This document and all of the materials contained within are strictly for study assignment purposes to fulfill MBA course BUSN 620 Strategic Management on August 01, 2011-September 25, 2011 requirements.

By looking at how other organizations are performing, they can pinpoint areas where they are failing. Organizations are also able to detect techniques that can advance their own procedures short of reinventing the wheel. They are able to fast-track the course of transformation because they have models from other organizations in their industry to help influence their modifications (What is Benchmarking?, 2015). Benchmarking is vital in the process of assessing the ability of Plaza Home Health to provide service above market competitors. Based on the weaknesses and threats identified in the SWOT analysis it is crucial that

Once the analysis has been evaluated, there have some key factors that used for marketing planning.