Securing the Quality of Data

This paper primarily concerns qualitative research, but we were asked to compare both qualitative and quantitative methods. During comparison, there are many noted differences in both study designs, but not many similarities. Qualitative research uses a subjective approach with a large sample population. It collects non-statistical data, using an unstructured or semi-structured technique (Nieswiadomy & Bailey, 2018). Quantitative research uses an objective approach and large, random, sampling to ask opinions in a structured way. The findings of quantitative studies are conclusive and used to recommend a final course of action (Nieswiadomy & Bailey, 2018). While it is hard to see similarities between the two, both methods aim to find a solution to a problem or question, the researcher doing the study may affect the outcome and an analysis of the collected data must be done (Souza, 2017). What many don’t realize is the connection amongst the two. You can say, both types of research build upon one another, meaning quantitative studies can quantify results found in qualitative research (Souza, 2017).

Qualitative research is subjective data and is often used in the social sciences (Sarantakos 2013, p. 48). Qualitative research is devoted to gathering facts, this can be completed through personal experiences, behaviours, and observations (Sarantakos 2013, p. 46). The purpose of qualitative research is to gather an in depth understanding of human behaviour and the explanations for the behaviour (Martijn & Sharpe 2006, p. 1). An issue with only using a qualitative method is efficacy, qualitative studies cannot address relationships between variables with the degree of accuracy that is required to establish social trends (Sarantakos 2013, p. 46).

Marshall and Rossman (2006) stated that the issue of applicability, consistency and neutrality must be addressed whenever every systematic inquiry into human condition is executed. There are some critiques of qualitative research namely reliability/dependability, generalization/transferability, flexibility, time consuming, objectivity/confirmability, credibility/believability, and sampling/variables.

Power point slide Qualitative research is a difficult term to define…. Nevertheless, it is important to be familiar with some definitions in the field. The definition provided by Creswell 2009 is enlightening because it incorporates ……….. most important part of definition for me were reports detailed views of informants and natural setting.

Researchers are sometimes using Quantitative and Qualitative research methodologies interchangeably, or all three of the methodologies including the mixed approach, Creswell (2009). However, the most distinctive differences between the two is the application used, or the design, using words for qualitative analysis, and

Qualitative research reflects different ways that researcher’s collect data and explore all of the information through literature review. Participant’s that are reviewing is often observed for analysis while “the role of the researcher focuses as the primary data collection instrument necessitates the identification of personal values, assumptions and biases at the outset of the study; Qualitative researchers ask at least one central question” (Creswell, 2014, which can be explored in several contexts with further questions. According to the text Research Design (2014) “the researcher’s role is typically involved in a

A qualitative methodological approach was the obvious choice in that it allows for the collection and interpretation of stories, narratives, interviews and other forms of non-quantifiable data. A qualitative approach also does not demand or strive for detached objectivity of the researcher but instead encourages the disclosure of researcher bias and the engagement of the researcher with the research and subjects, often in the role of participant-observer (Dade, Tartakov, Hargrave, & Leigh,

The method of qualitative research become key method in the human and social science and also in the education and health science. The definition of qualitative research is a research using methods such as participant observation or case studies which result in a narrative, descriptive account of a setting or practice. Sociologists using these methods typically reject positivism and adopt a form of interpretive sociology (Parkinson & Drislane,2011). It involves the research using data that do not indicate ordinal values. Furthermore, qualitative research includes the different kinds of data collection, techniques of analysis and diversity of theoretical frameworks (Guest; Namey & Mitchell, 2013). According to Creswell(2013) ‘’the final written report or presentation includes the voices of participants, the reflexivity of the researcher, a complex description and interpretation of the problem, and its contribution to the literature or a call for change.

Within this assignment we are asked to identify if the research article that we choose for this unit is either a phenomenological approach or a generic qualitative approach was used, and then describe the physiognomies the evidence to support the identification. We then must explain and identify the main phenomenon that was under investigation in the research; describe the qualitative approach to analyzing the data in this study; describe what the data collection process as well as the role of the researcher; and evaluate the scientific merit of the selected approach. Next we will discuss how did the approach we used (either phenomenology or generic qualitative) help the researcher to answer the research question, and how differently might we have designed the research study differently?

When we look at the qualitative and quantitative research, the criteria seem to be lacking.The researchers who deal with qualitative techniques have applied the same criteria to measure the merit and the credibility of the researcher.When researcher see the concept of external validity that is used in the concerned with the generalization of the sample data collected from a population (Kirk & Miller, 1986).It is one of the keys of good quantitative research, and they are used to create and test the hypothesis.

The more ‘extreme’ positions in the debate between qualitative versus quantitative research state that qualitative research is “unscientific, anecdotal, and saturated by the opinions of the researcher”, whereas the latter is “not representative of human behaviour” (Natasi & Schensul, 2005).

Validity in qualitative research is open to interpretation. As Freeman et al. (2007) mention that validity can be a person or group accepting the findings/results of a study, while others may question it or challenge it (Freeman et al., 2007). Therefore, qualitative research is exploratory, subjective, and constantly evolving. The constant changes, perspectives, interpretations then open up new avenues that perhaps were not considered before. With the new perspectives or interpretations, then questions the validity of qualitative research, as it seems that nothing is set in stone, rather may be subject to change according to the results which are yielded in the study (Freeman et al., 2007). Although qualitative research is open to interpretation, the researcher must still strategize to collect or code data (Freeman et al., 2007). Shenton (2004) referred to finding the right

This research intends to achieve a qualitative paradigm to allow for in depth opinions and perceptions to be sought (Holliday, 2016; Saldana, 2015). Flick (2008) describes qualitative research to be an ‘interpretive, naturalistic approach to the world’ that

Qualitative research is conducted in a natural setting and attempts to understand a human problem by developing a holistic narrative and reporting detailed views of informants about the culture of a problem. It forms a report with pictures and words. One of the most important distinctions that sets qualitative research apart from more traditional types of research is that qualitative research is holistic in that researchers study phenomena in their entirety rather than narrowing the focus to specific defined variables” (p. 93). Similarly, Cresswell (1984) indicated that qualitative research “is defined as an inquiry process of understanding a social or human problem, based on building a holistic picture, formed with words, reporting detailed views of informants, and conducted in a natural setting” (p. 2). Cresswell’s definition clearly delineates the major characteristics of qualitative research. Pg. 50 (Smith & Davis, 2010).

The article titled learning to interview in the social sciences makes a valid point that as interviewers we can never ensure what will happen during an interview. To some degree interviewing for the social sciences and the purpose of research resembles clinical intake interviews. Both processes are in fact “reality constructing, meaning-making occasions”. In my opinion the qualitative interview while it may develop a different ebb and flow than research specific qualitative interview, as they tend to have more targeted overall research questions, they both have the same aim in mind; to collect, interpret, and analysis “data” on some level. The findings obtained by the researchers in this study while valid they are not necessarily inclusive