Security Problems Of The Hospitality Industry

Tourism is one of the most international industries. Globalisation is the gradual forging of links between groups and societies until they finally reach around the globe in several directions (Smith, D,2006). Globalization is one of the serious challenges facing managers today. It is critical to develop services that are able to satisfy a highly diverse customer base (Ueltschy et al., 2007) Now to keep up with the rising levels of globalization in the hotel industry, there’s a need to understand not only the positive, but also the negative impacts of globalisation. I’ll also talk about the growth and rise of one of the most respected brands in the hospitality industry - the Hilton Hotels. Throughout the evolution of this famous organization, the Hilton has

The case revolves around the Regal Carnation Hotel, located in Guam. Partly narrated by Steve McKenzie, he described his experience with the Regal Carnation Hotel. In his description of the situation, the “me too” approach to hotel management led to poor service, false representation, and a pricing plan that does not match the value of the hotel. The hotel industry in Guam has important statistical information that will lead to an effective analysis.

When analyzing the operations side of the Regal Carnation Hotel, we thought specific questions could clarify the situation. The first question we posed was “Why would the hotel offer such a low price to customers if they are trying to compete with higher end hotels on their website?” When a hotel wants all the money up front with no possibility of a refund, they’re sending a discrete yet emblematic message to the prospective consumer that would seem to be a prototypical bait-and-switch operation. Because of the remote location, customers wouldn’t be able to verify and match the value of the hotel to the perceived market. Customers commit to the hotel as soon as they set their reservations, and almost undoubtedly they are disappointed and become a subject of a unique case study.

When online commerce first emerged, many consumers were wary of supplying their credit cards and giving their personal information to online stores. This led to the development of websites such as Paypal, which restricts the access a retailer has to one’s credit card number (Einstein). The threat of fraud has always been a worry for online consumers, but consumers face the same threats when shopping in a brick and mortar store (Chadwick).

In this era of globalization and cut-throat world of competition, it is virtually impossible to do business without using the internet and web applications. Internet gets used for processing the credit card or debit card sale and even for using to save the data of customers to the merchant’s database for future reference and to send promotional offers to the previous and patron customers. And on the other hand, hackers are trying their best to get the data stored on the merchant’s server by spoofing

The hotel industry is a very hard industry to enter into, due to one of the biggest obstacles, which is brand recognition. Right now there are a few large hotel chains that make a large footprint in the market. It is hard for a new entrant to come into the industry and compete with these large hotel chains without bringing something new to the table. Many large chains in the industry dominate the industry due to economies of scale due to franchising.

As the world has come into the 21st century, there is one prominent and constant fact - everyone is on the internet. Whether willingly or not, information like house addresses, social security numbers, and credit card numbers can be put out and obtained through the internet. It is unusual for a business, even an individual person, to not have a website. Knowing the types of threats that are out there is the first step to implementing protection measures. While there are many types of well-known threats in existence, there are even more types of common, yet less well-known threats out there.

Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry, so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features of lodging industry is low switching costs for customers. There is very little margin to differentiate from the major competitors in the industry which include Marriott international, IHG, Accor etc.

Industries that are regarded as having a “reputational” risk have to work harder to find a payment processor willing to back them up. Although these businesses may very well be legitimate and have the financial records to prove their viability and profitability, they might still encounter rejection in the search for a payment processor. The same is true for

The Hotel is situated in the bustling East Cork market town of Midleton, located just 14 miles (15 mins drive)

A lot of business travellers want to stay in well known hotels like Mariott or Hilton. Only 16% want to stay in individual hotels. So for the industry it is important to have a very good reputation. Of course the people try to get the best price for a room and most hotels have company rates which are below the normal rack rate. Also important for a booking is the location of the hotel and the bonus programs. For 26% of the guests Airline milage is important. So the hotels have to work with airline companies and they want special conditons as well.

Noone, B. M., & Lee, C. (2011). Hotel Overbooking: The Effect of Overcompensation on Customers’ Reactions t

To remain profitable, hotels must operate with around 65-70% capacity . Due to seasonality, political and economic events, some hotels are finding it difficult to maintain profitable occupancy levels and have started to provide services along multiple levels within the industry's

There is a variety of risks in the hotel industry that can be divided into four main categories:

In today’s highly connected digital ecosystem, our lives, businesses, communications, and a lot of activities depend on the websites and web applications. All websites contain sensitive data and deliver business-critical information services to the targeted audience. Due to the rapidly increasing use of websites and web applications, vulnerabilities have become quite rampant. Even the smallest security loophole can give cybercriminals a chance to destroy the web-based business, damage customer confidence, and brand reputation in a short time span.