Segmentatijon and Target Market

Apple Inc. (normally known as Apple) is an American multinational innovation organization headquartered in Cupertino, California, that outlines, creates, and offers purchaser gadgets, PC programming, online administrations, and PCs. Mac was established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to create and offer individual computers. It was fused as Apple

Apple Inc. is an influential and pioneering American multinational corporation that designs and manufactures consumer electronics. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, having the headquarters situated in Cupertino, California, United State to develop and sell personal computers. It merged as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007. Leading the charts of the retail market in terms of sale Apple has 453 retail stores in 16 countries and an online store available in 39 countries.

Apple continues to focus their demographic trend on all consumers nationally and internationally. Apple’s business model has not altered since the company’s arrival in the late 1970s. Apple is a pioneer in consumer electronics innovation and has dominated the production of proprietary hardware and software, which has provided the company a competitive benefit in gaining a share of any market into which they have attempted (Gupta, A., 2013). Apple’s new iPad Air will continue to deliver a product that is useful and appealing to all private and commercial consumers. The large global customer base Apple has generated will continue to grow, while maintaining the loyal customers and reaching all demographics.

Apple Inc. is a corporation that designs and manufactures computer hardware, software and other consumer electronic products. The company is known for the Macintosh personal computers, iTunes media applications and the iPod personal music players. Apple was founded in April 1976 by Steven Wozniak and Steve Jobs, both college dropouts. In 1976, Wozniak and Jobs created the Apple I computer which did not have a keyboard or power supply for a computer hobbyist club. Later that summer Wozniak started his development of the Apple II, which

Apple Inc. is a software and electronics manufacture that was established in 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. The first computers the company manufactured were aimed at computer hobbyists, while they worked on making their computer simpler for the non-computer users. They later succeeded in creating the Apple II model which would become one of the most popular computers in the through

The company customers are mainly individual consumers, small and mid-size businesses, education, enterprise and government markets ((Shareholdercom, 2017, page 7). The company sells its product through retail and online stores, or third-party cellular network carriers, wholesalers, retailers, and resellers. During 2016 Apple 25% of sales were made through direct and 75% through indirect distribution (Shareholdercom, 2017, page 7).

As of late Apple decided to execute a vertical development methodology and started extending their own particular retail locations. The organization likewise offers its item by means of outsider merchants, or through web through their own particular site or through the iTunes.

Marriott International, Inc. was founded by J. Willard and Alice Marriott in 1927 and has been a leading hospitality company for over 80 years. It has more than 3,900 properties, 18 brands, and associates with its headquarters in Bethesda, Maryland, USA. The company boasts of revenues of nearly $13 billion in the fiscal year 2013 and is expanding globally. This paper specifically discusses the market segmentation, targeting and positioning strategies of Marriott – Marriott Hotels & Resorts, Courtyard by Marriott in the Asia-Pacific marketplace. Asia-Pacific is expanding exponentially for the hospitality industry and Marriott has

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Apple Inc. was formerly known as Apple Computer Inc for about 3 decades, but removed the word "Computer" in 2007, to show the company 's ongoing progression into the consumer electronics market, in addition to its traditional focus on personal computers. Apple Inc is a corporation that designs and markets consumer electronics such as the iPod, iPhone, iPad, computer software such as the Mac OS X operating system, and personal computers such as the Mac Book and Mac Book Pro. Apple Computer was founded on April 1, 1976 in Cupertino, California, and incorporated on January 3, 1977 by Steven Jobs and Stephen Wozniak, college dropouts who conceptualized a personal computer that could be operated easily by anyone.

Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod, a digital music player and Macintosh, a personal computer released in 1984.

The decision of dividing the entire market into different consumer segments is just what Paul Elio did when he saw a potential for his three-wheeled efficiency vehicle. Before a business can target a specific market, the market needs to be divided into segments based upon similar needs, wants, or desires. “It is not feasible to go after all customers, because customers have different wants, needs and tastes” (Suttle). Identification of target demographics is necessary for market segmentation research. Consumer demographics range from gender, age, ethnic and religious groups, household size and income, and even geographic regions. Markets can also be segmented based on consumer’s behavioral and psychographic characteristics. Elio took notice that many consumers drive larger vehicles on their commutes and often only have one person inside the car. He saw a need for a

A consumer’s lifestyle and social class are key elements of the psychographic segment for the product. In terms of lifestyle, when evaluating a purchase Generation Y gives a lot of importance to online reviews, word of mouth and a product’s environmental impact. Firstly, according to Forbes , this generation loves to

Marketing has long been the subject of exhaustive research in the business world. Over the years valuable insights have contributed to and helped shape its definition. Many have proposed the constituents of marketing, leading to the development of the marketing mix (Kotler et al., 2012). Although the ingredients have been well explained and widely agreed upon, a key element of its definition remains elusive to even the most thorough textbook definitions. It is plain to see that knowing what constitutes marketing is very different than knowing how to create and execute an effective marketing plan, and the latter is a skill that is difficult to articulate and an

Apple Inc. is the most revered corporation of the USA, both in terms of brand equity and market capitalization. The company’s international competitive strategy is focused on the innovative product development, which Apple controls through its eight business segments: Portables, Desktops, iPads, iPhones, Music related products and services, peripherals and hardware (Lam et al. 2005).