Segmentation And Target Market Analysis: Athletics Supreme's Advertising Campaign

The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics.

These firstly include Boosting the customer experiences. The company has wanted to create a simpler, faster, smarter and a safer experience possible, for its customers. This is then followed by being able to provide intuitive mobile experiences. This is by being able to be first to market these interactions across to the marketplace. Building new, compelling and unique sports products, is another factor of the strategy utilised by the company for its marketing. Finally, they want to be known by their customers for being fun, fast and fair. This is enabled by engaging and entertaining customers with their brand, and experiences (Williams,

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

Athletic brands play a major role in college sports and athletics in colleges across the country. Athletic companies such as Nike, Under Armour, and Jordan are all involved in college athletics. Almost every sport and athlete that plays it requires shoes, equipment, and clothes that allow them to play the sport correctly and as a team. These college athletes need these brands and their sponsorships to enjoy participating in athletics, and without these sponsors and scholarship opportunities many athletes would have nothing.

Consumers are adopting sportswear at an astounding rate with the rise in health, lifestyle, and fitness trends recognized and accepted by many people today. Consequently, Athletics Supreme targets active lifestyle enthusiasts interested in a new and affordable clothing line that will continue to develop through the popularity of mainstream professional sports and the expansion of active lifestyle behaviors translating into emphasized support for youth athletic

Sports Direct is a UK based store having clothing and other accessories for kids and men as well to get you to look more fascinated and understand as a consumer and you want the proper sports items which you purchase through this online web based discounted means in ordering. Buy Women’s clothing inclusive of All Clothing like Base Layer, Beachwear, Bikinis and Tankinis, and Character which is clothing that women must be inspired to purchase and locating’s are dependent on necessities and the way you use Sports direct vouchers for online purchases.

Attending sports games is a very social activity that people tend to do in groups rather than alone, this is very beneficial to our marketing campaign as for every person we market too, a small group finds out about the event. By increasing attendance, we are generating a social hub which will be appealing for people considering attending due to a “fun” atmosphere. Furthermore, as young adults tend to post their activities on social media, this is a potential for free advertisement.

Sports’ marketing is becoming more readily known as the vehicle that drives the sports business to success. It is “orientated toward consumers and about thinking, deciding and acting in terms of the final consumer. You have to know who your consumers are, what they want and need and use this effectively as a sports marketer orientating the drive more toward the market, not the product (Sports Marketing: The motor that drives the sports business

The career of a sport management professional offers a large number of various positions. One such career is that of a director who specializes in promotion and development. “Promotion and development directors are hired by sports teams and school athletic programs to design and implement promotional campaigns that will increase ticket sales” (Sports Management 1). The biggest part of their job is to provide a profit for the organization they are working for. Directors set up opportunities for the sports team to make money off of sponsors. They also set up deals with advertisers to pay a sum of money in exchange for their ads or products to be listed or shown at their sporting event (Sports Management 1). Good advertising and production of cash flow go hand in hand while promotion directors try to help them to succeed. Development and promotion directors play an important role in developing a profit for their organizations.

Coined the “Modern Girl of Sport and Fitness,” one of Nike’s increasingly profitable and rapidly growing consumer markets is young adult females who wish to be comfortable and fashionable at both the gym and in their daily lives. This consumer base has also been characterized by the term “athleisure” – a combination of an athletic look with a comfortable and fashionable feel. This market continues to grow, with approximately “46 percent of women between the ages of 19 and 34” becoming more interested in Athleisure wear (Business Insider, 2015). Nike has implemented a vast array of strategies in an effort to successfully appeal to and reach this target market, including live fitness programming across the world, retail spaces with fitness studios, female-specific marketing campaigns, and activations on college campuses throughout the country.

The objective of this study is to compare and contrast promotional campaigns of competing sports organizations. This study will document incentivization tactics employed and how these tactics differ. As well, this study will examine how the incentives are communicated to the consumer and answer what is the ratio between price-based and non-price based incentives.

include images or stories of some of the workers and what benefits the jobs bring to their

The last point was about the advertising. Three different ways of advertising have been explored. Students brand managers, consumer educators and sponsoring extreme sport events. These techniques were very effective to generate the word of mouth; hence, build a strong image.

Academy sports combined with outdoor products are very much appealing to a diverse and extensive range of target market. The three major target markets that I will be focusing on in this essay are as outlined below: