Segmentation Essay

The target audience for Gatorade is for athletes, but this commercial does a great job of reaching out to a wide range of athletes. The advertisement targets athletes of the older generation, along with athletes that are young. Gatorade uses two retired players, Peyton Manning and Michael Jordan, along with two players nearing the end of their careers, Eli Manning and Serena Williams, and three players that are currently in their prime, Kyle Schwarber, Matt Ryan, and Karl-Anthony Towns. The different ages in the commercial are extremely effective because athletes that would be interested in Gatorade’s products vary in age, and Gatorade had to appeal to all generations of athletes. Also, the inclusion of Serena Williams can appeal to the female athletes that view the

Gatorade’s “Sweat It to Get It” campaign utilizes a multitude of rhetorical devices in its advertisement. The advertisement takes place on a sunny afternoon and in a generic convenience store. A businessman enters the store on his cell phone and grabs two Gatorades. When he attempts to purchase the drinks, the cashier promptly asks “Do you know what electrolytes are?” The cashier then proceeds to explain that one must sweat to purchase Gatorade and therefore the cashier will not sell the Gatorade to the inactive businessman. Cam Newton then enters the store, staring the businessman down, and then smacks the Gatorades out of the businessman’s hand. The advertisement concludes with Cam Newton saying “You heard what he said” as the slogan “You Don’t Sweat It, You Don’t Get It” scrolls across the screen. The main message of the advertisement is Gatorade is more than just a drink to be consumed mindlessly, but a necessary accompaniment for an active lifestyle.

Gatorade is a company that manufactures sports nutrition products, and they usually have different athletes

Opponents may argue that athletics implanted into the younger generation is a positive thing so as they grow up they will not have difficulties with their identities. The reality of it all, is that African American youth are going question who they are either way so the pressure being put on specifically young black males, to become an athlete is not only unhealthy but discourages the unathletic percentage of the young male generation. For example, some even believe that colleges play on unrealistic expectations to encourage a large number of black male athletes to put their time and effort into sports, rather than pursuing academic studies that might benefit them more in the long run ( ). Young children, from all different races, believe strongly in certain things at a young age. Athletics are implanted into their young brains from their influences throughout the environment they grow up in. Between 30 and 38 percent, as dismal are even lower among Black athletes; american college athletics has become wholly commercialized (Lewis, Thabiti).The main influence is through social media because they have a certain hold over the younger

Gatorade sports drinks have consistently the most popular drink of its kind for decades now. There are several competitors that make nearly identical products, however, Gatorade always finds itself at the top of the chart in sales and produce steady sales growth each year. This paper looks at the persuasive tactics Gatorade uses to market their products and why it is so effective. The paper analyzes the demographics Gatorade targets, the company’s strategies for persuading those demographics and discusses the reasons why those strategies are so successful in persuading and have kept Gatorade in a class above all its competitors.

Which is a wrong marketing strategy as part of Gatorade’s plan since digital media was becoming a new thing back in the early 2000’s. The marketing budget should’ve been divided to a 40% TV and a 50% to digital media. This could’ve gave better results to the company which they could’ve targeted the 18-30-year Old’s in high school and also college. Which would’ve caused an automatic word of mouth and also social media reaction. By doing this, the expansion would be effective if Gatorade adapts to create appealing content to it’s correct target audience: athletes. Another possibility to expand would be to reach does lost audience remembers who fell tried Gatorade when it was “cool” as DataMotinor stated. By doing so, they would have to make their brand trans parable by actually interacting with it’s customers by replying to tweets, post, etc. Perhaps, they can gain credibility by using direct mailing. This will allow expansion in the nutrition markets which would’ve prevented the the sport-drink market declining 1 billion

Business is complex and necessary part of today’s capitalistic society and because of this it is constantly changing having to adapt to the rise of both individuals and organizations globally. The realization of these organizations can be identified through the global corporation Gatorade, who in 1965 revolutionized the world of sports. On a hot summers day at the University of Florida a never before seen drink emerged, with the purpose to assist football players who suffer from heat illness to perform better athletically morphing into the international business we know today. Made for all athletes, on all different skill levels Gatorade claims it will “quench your thirst” claiming it will make you work faster and harder when performing. Since its creation Gatorade has become a house hold name because of how effective it has been fueling athletes of all sports replenishing them with the energy, carbohydrates and salts lost in high intensity workouts. Progressively, Gatorade is available in more than 80 countries in 50 varieties. Consequently, the following will reveal the international product drink of Gatorade and the ramifications of meaning, marketing, and money.

The huge sales surpassed the company's expectations. Later the company introduced special products as nutrition for sportsperson and it included Gatorade Protein Recovery Shake, Gatorade Carbohydrate Energy Drink, Gatorade Nutrition Bar and Gatorade Nutrition Shake. The places that distributed channel of the drinks are sold in over eighty countries and marketing for the energy drinks that includes Canada, United Kingdom, USA and Australia.But in the US, gatorade holds at least three-fourth share in the category for sport drinks. The pricing policy for Gatorade was first of premium policy but the company later changed it to competitive pricing policy after rival drinks started getting stronger in the market. Advertisements related to Gatorade claims that it recovers the body faster after drinking a gatorade.

The intent of this analysis is to evaluate what the Gatorade brand means in today's market, how it has evolved over time, and which target markets the company is considering today. Competitors to Gatorade are also assessed.

Gatorade is a sports drink. There are many flavors of gatorade like green apple, fruit punch, and many more. You see most sports players drink it during games. You see it also on many commercials. Gatorade also makes other things like propel.

The purpose of this paper is to research and analyze the business and corporation of Gatorade. I will analyze gatorade, its affects on

Gatorade says that their drink was “born in a Lab” (Jim F). In early summer of 1965, a University of Florida assistant coach sat down with a team of university physicians and asked them to determine “why so many of his players were being affected by heat and heat related illnesses,” (Gatorade). They soon discovered two key factors that were causing Gator players to fall apart: “the fluids and electrolytes the players lost through sweat were not being replaced, and the large amounts of carbohydrates the players' bodies used for energy were not being replenished” (Gatorade). The researchers then took their findings into the lab, and made a new, precisely balanced carbohydrate-electrolyte beverage

Others can learn a lot from Gatorade’s experience. One thing is that your company will be more successful if you have a target audience. Gatorade was targeted towards athletes and the popularity grew very quickly. In fact, when Gatorade was first invented, there were no real competitors and if one team didn't have Gatorade they were at a severe disadvantage. Gatorade was also successful in reaching a broader audience with the release of the healthier G2

PowerAde is a direct competitor for Gatorade, in fact they can be considered the company’s right hand man. In fact, Gatorade may still be in trouble because PowerAde’s momentum is still increasing because consumers are willing to convert from Gatorade to PowerAde because it is a cheaper alternative (MacArthur, 2011). From analyzing this company it seems that PowerAde’s target market are athletic consumers of all ages. I do plan to use this target market along with some other factors and demographics to help Gatorade achieve an online presence as well as creating the ability for them to hold off their competitors. I identified PowerAde’s target audience by looking on their website and social media and

C) Gatorade Thirst Quencher is a market leader in sports drinks. It is now planning to market its drinks to working women in urban areas.