Segmenting, Targeting, and Positioning of BodyShop Company

Segmentation and positioning are two important concepts in marketing. While these terms are generally used in relationship to promotional activities, the term segmentation has relevance for market research as well. Segmentation involves dividing the larger universe of consumers or businesses into smaller units that represent more specific target audiences. Positioning is the next step whereby companies determine, based on the segments they have identified, how they can effectively promote what they have to offer compared to competitive offerings and positioning. Effective marketers know that the better they can segment audiences, the more they will be able to develop target messages and select specific

The people I had complete the survey were around the same age, which could have affected the results, but I found that women used about 4-6 more products than the men, on average. However, the women had a significantly higher proportion of products used to maintain appearance. One of the men reported that he did not use any products only to improve

Segmentation is done to divide the potential target customers into various subsets depending on age, taste priorities needs etc so that the companies can strategize at catering the needs of those customer groups efficiently using different strategies to meet the satisfaction levels of various segments depending on its peculiar and typical characteristics. It gives a commercial advantage to the company by targeting the right people with basic objectives of reducing risk by analyzing to whom how when and where is the product and service is to be marketed.

In positioning, the marketing department forms an image for the product based on its intended audience. This is formed through the use of promotion, price, place and product. The more penetrating a positioning strategy, typically the more effective the marketing strategy is for a company. A good positioning strategy uplifts the marketing efforts and helps a buyer move from knowledge of a product or service to its purchase. MIFCO has made the availability of products all around Maldives.

Develop a marketing strategy before making a marketing strategy, you need to know the market if the product will gain support to the consumer. Simple things such as segmentation, targeting and positioning are part of marketing strategy. A company should know how to compete to its competitors and has a high expectation to its product and has a better understanding of its target market. A company should have ability to invest money and can afford to have a great positioning in the market and can satisfy smaller to larger market that leads to a more efficient use of resources.

By using Marketing strategy, organizations concentrate their resources on the greatest opportunities to increase sales and maintain a competitive advantage in its market (Wickipedia, pg1).Market segmentation is the process companies use to divide their market into groups of buyers and establish marketing tailored to individual groups. Market targeting is the process of actually choosing the market which poses the greatest profitability. Positioning involves product placement and helps marketers highlight their product over a competitor. The

Bath & Body Works was founded back in 1990 by Les Wexner, opening their first store in Cambridge Massachusetts mall. Since then they have grown to over 1600 retail stores in the U.S. and over 80 stores in the Middle East and Eastern Europe. Bath and Body Works is the number one retailer in America for body lotion, body cream, body wash, body fragrance, hand soap, and hand sanitizer. “Bath and Body Works store revenue is over 3.5 million back in 2016 and is slated to increase by 4.3% by the year 2023” (Trefis 1).

Improving marketing has become a top priority of successful inventors and corporations. Most corporations’ research different groups and needs in the marketplace, satisfy the consumers in a superior way by targeting their wants and needs. All marketing strategies are built on segmentation, targeting, positioning, and then position its offering so that the target market recognizes the company’s image and terrific offerings. There are many different business areas which will sometimes play a huge factor such as, finance, accounting, information systems, marketing, and strategic management.

They have a very clear strategy for the pursuit of their goal and vision. The market segmentation as well as the identification of target markets is the important element of each marketing strategy at which they are the basis for determining any particular of the marketing mix, which is product, pricing, place and promotion. Market segmentation reveals the company's market segment opportunities. The company has to evaluate the various segments and decide how many and which segments it can serve the best. In evaluating different market segments, a company must consider of three factors, that is, segment size and growth, segment structural attractiveness and also company’s objectives and resources. (Armstrong & Kotler, 2005)

Health and awareness has become a trending topic in Australia especially because of some few reasons. Presently, people have become aware that medical skincare is an imperative part of their lives and; therefore, a lot of attention has been dedicated to the matter. The support by the government is also a significant influence to medical skincare. Mother Nature is a company that offers medical skincare as a product. Through the Health and Wellness report, it is possible to determine the methods of marketing that will suit the brand effectively (Country report 2011). The viability of the product is also confirmed in the same report because of the attention that many people have decided to place on the issue. Apart from the conventional methods of marketing, the one that stands out most is the use of technology. With technology, especially the internet, it is easy to market the product in the country through the program (Country report 2011).

As every customer has unique needs and expectations towards certain products, the ultimate goal of market segmentation is to organize customers into groups which allows targeting of customers with similar needs of and response to the products. The key is to minimize differentiation within each segment

The cosmetics business is a billion dollar industry. Every year, women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that "sex sells" is evident in gossip magazines, movies, advertisements, music, and more subtly- in the business world. People first notice what race someone is, how beautiful or ugly they are and what clothes they are wearing. Beauty is skin deep; however, first impressions are usually what others use to base their

cross-national approach to market segmentation that can be utilized in guiding the development of global marketing strategies. It is always important to understand the market segmentation for doing business successfully. Product positioning has also been a vital part of marketing since most companies started to appreciate the relevance of having control of their designated image. Additionally, it is also a form of influencing consumer purchase choice and perception as well as to meet the set cooperate sales goals.

The government, as a socialist entity, has policies that publically fund health care, progressive taxes, outlaws capital punishment, tries to eliminate poverty, emphases on cultural diversity, and have legalized same-sex marriage.

‘Market segmentation represents an effort to identify and catergorise groups of customers and countries according to common characteristics’ (Keegan and Green 2016, p.228). For any business, it is crucial that they segment their market accordingly or they will risk forgoing sales opportunities. Fahy and Jobber (2015) identify the objective of market segmentation as distinguishing groups of customers with similar requirements so