Seiko Watches Consumer Report

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

These theories will be useful in determining my underlying motivations behind my choice of media and content and how my experiences help shape the meaning I provide to the former. Although I have a very active lifestyle, media does consume the largest portion of my time. For the sake of this analysis, the table above simply refers to the television shows and movies I watched throughout a week, however it is important to note that in addition, all time spent of the phone, computer, reading and listening to radio also comprise of media consumption.

Leisure at the turn of the twentieth century was a new found type of freedom and entertainment, not only for the children, but for the entire family. It was a way for numerous families to spend quality time together but in a more modern and convenient way. Entertainment before the twentieth century consisted of household entertainment, such as board games, and “backyard games” like tennis, and football amongst others. When compared to leisure in the twentieth century, many of these activities were seen as “outdated”, as more and more people started to adopt the new ways of entertainment. Some examples were the openings of catalogs, sports, cinemas, amusement parks.

With time off from war and work people begun to invest their time in leisure activities.

Almost everyone has some kind of leisure time whether it is a couple hours or a couple days. What varies is the type of recreational activities people choose to do during that time. Although leisure and recreation is chosen based on ones unique individual interests, there are many sociocultural factors that influence the type of recreational activities we do, when we do it and how often we do it. These factors include political,

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

Branded watches have continuously been well-liked throughout the years and will still continue to be trendy in the years to come for the reason that after consumers buy into a brand, they reap countless benefits. With their knowledgeable purchasing routine, consumers continue to purchase in style brand watches for five important reasons.

Note: An educated guess can be made that there is an overlap between the 3 target segments. This is a positive from the point of view that we can focus our attention on a niche segment that is affluent, well-informed, health conscious and highly likely to remain loyal.

To better prepare for their campaign they also researched target audiences, which revealed which audiences would have the biggest potential to

Redbook magazine are devoted to selling products ranging from shoes to shampoo. The entire magazine only has only 210 pages. Approximately 6-8 min of every half hour television show is produced by ad agencies. Americans are bombarded with advertisements. We see them everyday in many different forms and through different mediums. Advertisers study America’s population through a systematic breakdown and analysis of our likes and dislikes in relation to our differences. These differences include gender, sexual orientation, economic status, location, race, ethnicity, and more. Advertisers have substantial knowledge of what appeals to each of these demographics and how these demographics will respond to

But these products were never quite able to break out of a “niche” category. From a marketing standpoint, two main issues have always plagued smartwatches:

wristwatch has slowly become less of an object of function and more a piece of modern culture, for

Rolex and Patek Philippe are part of the jewelry and watches market – watches consist of 20.8% of the jewelry

This ad targets multiple markets, including: all races and religions, as well as people of any age. This is evident because the ad features people

Target Consumer Demographics Psychographics Usage Behavior Consumption collection Age: 15- 60 Content Image Conscious Influenced Spending Power Youth trends Physically Active Eat Out 25% of Indians