Selecting a New Name for Security Capital Pacific Trust Essay

The case study titled “Holt Lunsford Commercial” explains how Holt Lunsford is debating how to grow his Dallas-based commercial real estate services firm and how to advise a long-time client who is wondering whether to lease or buy an industrial warehouse. The case focuses on the highly competitive and increasingly institutionalized $50 billion real estate services industry, which encompasses property management, leasing, tenant representation, and other activities. What makes Lunsford's firm, The Holt Companies, special? The article explores what corporate strategy Lunsford should choose for his firm, and what recommendation he should make to his client.

Expected wait time in the system for an application in Region 1 is approximately 37 days, with actual processing time of 14.10 hours. This is where the bottleneck occurs as it takes the evaluation team over 16 days out of the 37 to perform the review of 78 applications.

The case study reviews the company Providian Trust as the organization attempts to implement a major software system aimed at updating its internal business processes and outdated information system to be more cost efficient and provide more timely services to its customers. Providian Trust Company is responsible for providing financial and fiduciary services to include residential and commercial mortgages and corporate loans which were the company’s primary source of revenue. However, despite the company’s ability to manage $49.4 billion in trust assets, the organization was only the tenth largest provider and were losing money. This was largely attributed to the fact that they were lagging behind in regards to technology

The company is the corporation’s question mark performer and has the potential of becoming a star performer given the limited competition in the market. The company has the advantage of the parent corporation’s 25-year-old positive reputation as a local family owned business known for the quality of their products.

McDevitt (2014) stated that “a firm’s name can signal meaningful information about itself” (para. 1). Furthermore, customers consider the name of the business before they decide if it is an appealing place to go that will suit their needs (McDevitt, 2014). In addition, the name of a corporation “relates to its pricing decisions” (McDevitt, 2014, para. 7). Since businesses are listed alphanumerically in the Yellow Pages, the chosen name of the corporation affects advertising as well (McDevitt, 2014). Interestingly, selecting a name for a business is not a frivolous

The company I work for is called Parallon. Parallon is a subsidiary of Hospitals Corporations of America (HCA). Parallon came into existence a little over 15 years ago. HCA believed they needed a change in their image after the fraudulent actions of the former CEO Rick Scott. Parallon was that image change. The meaning behind the name is to be parallel with who they serve (patients, clients, and their communities).

Shorewest’s private and family owned status was an important factor, based on the assumption it would provide a better culture and more opportunities, unfortunately, when conducting a financial analysis of the company based on common measurement criteria, privately owned has drawbacks. Shorewest is not required to generate or share publicly, annual reports, normally where financial and market data is typically available. Without easily assessible financial data, it is hard to measure profitability, however, the data available does demonstrate a track record of home sales and agent recruiting. Growth and resiliency appear to be a strong competency, the company survived the housing crash with diversified service offerings in their mortgage, title and insurance divisions. Creation of their home services division in 2011, designed to coordinate moving and utility transfer activities, shows courage and innovation. This service was discontinued in August, which also demonstrates sound measurement and financial decision making, many companies are slow to cut the cord when a product or service is not performing to plan. Even without specific financial data, there is solid evidence to support adequate financial efficacy and long-range planning.

The proposal that I bring forth today, is for Target Corporation to obtain my services as a change agent. All of the information needed to form a mutual relationship with a shared vision to protect the consumer will be discussed. The major issue will be addressed and the intervention process to correct his issue will be displayed. The methodology to complete this intervention is determined along with the expectations of this project. This intervention will not be complete overnight, but a timetable will be presented to ensure goals will be meet. The fear of trade secrets being released will be resolved with a proposed confidentiality agreement. A simple payment process will need to be set up after certain milestones are meet. Taking on such a significant task a major corporation should rely on an expert, such as myself.

Suncorp Group Limited was formed in 1996 through the “merging of three of Queensland’s largest financial institutions (Suncorp, Metway Bank and Queensland Industry Development Corporation)”. Suncorp was now become “one of the top 20 ASX listed companies with $96 billion in assets” (“History of Suncorp”, 2016) and streamlined its services into 5 core sectors, being personal insurance, commercial insurance, Vero New Zealand, Suncorp Bank and Suncorp life, due to significant structural changes in 2010. The company holds the strategic mission to “deepen relationships with customers through our portfolio of market-leading brands while benefiting from the efficiencies of scale achievable as a large organisation.” (“Who we are”, Suncorp, 2016).

Concerning the negative aspects of organizational changes, often politics may play a prominent role, which in turn can be chaotic. In this particular instance, especially, elected officials, or any other person in an organization that is being influenced by a third party, or when politician’s accepting money from corporations, or donation from the lobbyist for that matter. Besides, as this is the world we live in; people often go to an organization or business with the

URS or Utah Retirement Systems is a Utah pension fund, manages millions of dollars of real estate around the world farms, and physical property outside of Utah. Portfolios are comprised of post retirement reemployment funds, commercial real estate, malls, and storage units. The URS has a 3.6 billion real estate portfolio along with a 300 million-agriculture portfolio on behalf of the State of Utah employees. Currently 27 billion dollars of a diversified fund with stocks and bonds 49% being in real estate and 3% of the fund in agriculture totaling 300 million. The guest speaker for Darren Olsen notes that Returns are great but they don’t tell the whole story, the story lies with the cap rate and the amount of risk the investment bears. The credit-worthiness

The mission of T & T Real Estate, LLC is to establish a portfolio of income producing real estate assets over the next 15-20 year that will produce supplemental income for retirement to the two principal owners. The principals of T & T Real Estate, LLC will manage the company in a conservative approach that will allow them to maintain their current full time employment. The company will seek to invest in one to two properties per year. To acquire the capital needed for reinvestment T & T Real Estate, LLC will seek to purchase residential properties that have the potential to generate an immediate return on investment after rehabilitation and will be resold. Those proceeds will then be used to supplement the investment of a second property that be rented as an income producing asset all the while

However, this strategy also has some disadvantages that may hurt the company’s development: The first is the fierce competition between these brands. And it is important to note that using this strategy means facing higher risks. Cost control is another big problem. Obviously, the more brands there are to manage, the higher the costs. For this reason, many prudent companies prefer brand extension over multi-brand management.

The new entity could leverage the core competency and brand recognition in respective market segment.

As concluded in the case, there is a significant potential in focusing on customer’s needs, the third C in the triangle of Company, Competitor and Customer. In doing so, SCTP can build customer-based brand equity (Keller, 2001). Keller (2001) provides a four steps-model to build a strong brand that customers like to relate to.