Selection Process of Marketing Manager

Whirlpool is the world’s largest producer and marketer of small and large home appliances such as mixers, food processors, washing machines, refrigerators, air conditioners, etc. Whirlpool also has a long standing relationship with Sears, which sells Whirlpool products under the brand name Kenmore. In addition to its North American presence (both manufacturing and sales), Whirlpool also has a strong presence in Mexico, and Europe. Being the largest producer in the world has helped Whirlpool to compete on lower costs through economies of scale and through its Global Procurement Organization (GPO). In addition, its large networks also help in

In Chinese market, demand was high. Haier being able to read customer need properly, focused on Product Quality, After-Sale Services and Brand Building. While there was oversupply in the market, with product differentiation Haier was able to raise its prices. Their target was to be a first-class brand.

The most dominant problem addressed in the case that Haier is facing is that it lacks of brand popularity in the global market, comparing to its direct competitors such as Whirlpool, GE appliances, and Electrolux. Even though Haier made its effort to amplify its brand image and popularity globally by making a bid to acquire Maytag Corporation yet did not succeed, it is still difficult for Haier to enter the high-end segment of the US white goods market. According to statistics from Euromonitor, Haier’s 2013 market shares in consumer appliances segment in the North American and Western European markets were 0.9% and 0.5% respectively, which are significantly lower than Whirlpool’s, one of Haier’s major competitors in the U.S. and Europe,

In the United States the home appliance industry is a mature market with high penetration, therefore, replacement product is significantly important to the industry. The United States has three major manufacturers for domestic production: Whirlpool, General Electric, and Electrolux. The appliance industry is changing rapidly and becoming more competitive with the influence of Asian competitors, specifically, LG Electronics and Samsung Electronics, who are major appliance importers. Subsequently, in January 2016, a Chinese manufacturer, Haier, bid for the purchase of General Electric Appliances, finalizing the contract on June 6, 2016 (Thompson, 2016).

Haefren has run their business in the local market for a long time, but they were also affected by the downturn in 1994. In early 1990, the re-unification provided opportunities for company 's development. Both Haefren and Wiegandt operated locally, the knowledge of local market gave the two companies strength in the boom of the furniture sale. Because Haefren has been in the market for a long time, their reputation made them

In the opinion of the respondent, “Made in China” does harm Haier’s development in mature markets due to the low-quality image associated with Chinese products. Haier established its brand in mature overseas markets by first analysing the demands of local consumers. The company believes in a strategy of localization in overseas markets.

I might want to express my appreciation towards my chief Ms. Shaily Dabra for her kind co-operation and support which help me in culmination of this undertaking.

Stover Industries, a young company in the electoral parts industry, has been around for 31 years and is managed and owned by president Elizabeth

In the growing and competing business world today, it solely reflects on the HR manager to practice the best strategies in the recruitment and selection process while recruiting the best among the vast talent that is available. The HR Manager’s decision in selecting the right candidate is essential in the development of an effective workforce leading successful organisations. A successful employment relationship builds excellent talents and a perfect organisation (Salamon 1998:3).

1. Strategies: A business strategy is the means by which it sets out to achieve

The thing is that, the company provides the products for household security and air conditioning. In addition it also has been the developer and the owner of patents for production of various types of compressors, filters, dehumidifiers of the air and climate control solutions for buildings and commercial vehicles, for instance such brands like: Hussman, Koxka, Schlage, CISA and Thermo-King are widely known among the consumers. As for the compressors the most common brands are: BOGE, VMtec, IPS, Kaeser Kompressoren, Spitzenreiter Compressor Technics, Ingersoll Rand, Remeza. Today, the compressor of I.R. is one of the most reliable and durable machines which has proved its quality by working even

I give all praise to God who has allowed me to write this project. He is a faithful God and full of mercy.

All praise is due to Allah, Lord of all the Worlds and Peace and Blessings upon his beloved Messenger, his family, his companions, and all those who follow in his righteous path until the Day of Judgment.

Haier is a Chinese electronical appliances producer and it decided to take a 20 per cent stake in Fisher & Paykel Appliances Company (F&P) which is a New Zealand company. According to their agreement, besides the stake, Haier will also take two seats on F&P’s board and also they will cooperate in various business functions, including product development, sourcing, manufacturing and marketing. This action brought win-win situation to both companies. For Haier, unlike its domestic acquisition strategy, this alliance strategy enabled access to well established

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying