Self Evaluation Of My UNICEF World Hunger Ad

St. Jude children’s research hospital is a non profit hospital where patients do not have to pay for care. St. Jude produce many heartfelt commercials to get the public to know about them who they are and why they should donate. Besides newspapers, and billboards, commercials where the best way to advertise, now a days social media is the way to go. St. Jude’s children’s research hospital should make less commercials to promote themselves and step into the new era where the benefits will be obvious and better than what commercials used to provide them. There are many ways to promote oneself on social media to reach various audiences and to get their point across. St. Judes should sell themselves online to the public and gain important support

Advertisements are used to catch multiple people's attention every day. When creating an advertisement to do just that, the advertisers must be creative and strategic by placing ethos, pathos, and logos into that advertisement. The animal adoption organizations have perfected the art of capturing people's hearts in a short period and making them feel something in themselves. When others feel that sense of emotion, they are urged to do something about the hurting animals and that benefits the animals and their organization. In the animal adoption advertisements, the organizations use the elements of emotion, the credibility of the organization, and the logical standpoint the advertisement is trying to give to make their advertisements work.

To persuade the members of my audience in becoming a Partner in Hope by donating/volunteering to St. Jude Children’s Hospital.

When looking at the ad the bright neon lights making up the background catches the attention of the viewer. This is because neon colors like the bright pink and blue trigger emotions associated with energy and progression. These colors contrasting over black, which is a color associated with evilness

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

When trying to make an argument or persuade someone, images can be powerful tools. They can convey complex ideas that text alone cannot. Images also possess the ability to be simultaneously simple and natural while playing with the wits of the viewer. The Australian Red Cross Blood Service (ARCBS) is a part of the International Red Cross that seeks donations of two varieties for assistance in medical treatments namely cash and blood. The image that I have chosen is an ad print published by the ARCBS with assistance from a reputed ad agency M&C Saatchi. The advertisement proposes that though one of the two means of the donations is not familiar among the crowd, it is equally important as the other and tries to attract the readers towards

In today’s vastly media driven society, it is often times almost natural to associate different ethnicities, people and their ideas with certain stigmas and stereotypes attached to them. A continent made of many countries and their people are far from expectations. Each day people are exposed to big media advertisements and the use of visual rhetoric. The idea of visual rhetoric conveys ideas and points by using images and other objects that can be seen. These visuals can consist of eye catching colors, large texts with catchy slogans or anything that might appeal to the visual sense. In the advertisement by Oxfam, there are bright white, clear waterfalls draping over a brown mountain with lush green trees, and bright rays of sunlight peering through. These visuals are to depict the overlooked scenery and oppose the otherwise “dark” misconceptions that may be paired with Africa. The ad looks to debunk the constant link to hunger and poverty by showing that while most people think Africa has little water and starving population, its geography has lots of beauty to offer. Oxfam is an organization devoted to the mission of putting an end to poverty in nations. Oxfam tackles head on, the issues that keep people poverty stricken with an incentive to save people from disasters and build positive futures for those taken under Oxfam’s initiatives. Their mission directly from their website is “To create lasting solutions to poverty, hunger, and social injustice”. By using the elements of Ethos, Logos, Pathos and Kairos, the Oxfam organization creates ads using the visual rhetoric to spark individuals to contribute and change the stigmas tied with Africa and many other nations plagued by poverty, hunger, and social injustice.

The following stakeholders in this campaign include county health executive, Susan, the major health system’s emergency services director, Dr. Matt, coordinator of public relations, Marjorie, the director of the university extension office on public welfare, Dave from Catholic Charities, Maria of Lutheran Social Services, and John from the Free Clinic. Together they work together to implement the finest marketing campaign for the young women and children. The first step would be to obtain sponsorships from local hospitals, doctor’s office, and other healthcare businesses, that are willing to donate money or their healthcare expertise in return for recognition through a sponsorship program. Not only would the healthcare be free for these women,

For example, there is a Dr. Office in my community have the advertisement for other businesses in the community. They can go and ask how they can be the sponsor on their advertise screen to let the clinic be known.

When I saw this photo, it reminded me a sad story. It touched. Their clothes are torn and didn’t clean well; they looks poor. The Migrant Mother gazes distractedly, and her children doesn’t want to see what she is looking. If she gazes for a short time, children only hide their face. They turned their bodies too that means that she was sitting there for a long time. The kid on the right side, try to hide his eyes with his hand or wipes his eyes. A baby is on her legs. She is holding her baby with right arm. She is touching her face, just like rest her chin on her hand but cannot rest her chin on her hand because she is gazing at something that's not in a good

This sends the message to the reader that the advertisement is unbiased. It says that the ad does not have anything against obese children. The more subliminal part of the message says that balance is key in solving the problem, which would in this case be a balanced diet and activity routine. The fact that the whole picture is black and white provides a somewhat grim tone for the ad at first glance, making the audience instantly take the matter seriously. Orange has two meanings; cheer and friendliness, because of the sweet taste associated with orange foods and drinks, or hazards and danger, as orange catches the eye quickly considering is not common in nature and our brain is wired to detect abnormalities (“The Psychology of”). Hunting vests and construction signs are orange for this reason. In this case, the clear intended meaning is to warn against the dangers of childhood obesity. The combination of the two colors paints the advertisement as a grim and hazardous situation that is trying to provide warning for an upcoming peril, which is an ideal setting for trying to caution the public about the widespread yet relatively untreated problem of childhood obesity, also known as the silent epidemic (“The Silent Epidemic”). It is especially fitting in Georgia, which has the second highest rate of childhood obesity in the United States (Loren). There is also a sharp contrast between the colors, so it amplifies the attention-grabbing capabilities

This advertisement was targeted towards young college age students, particularly more caring people who would want to help out people after disasters like these people. This ad showed other college aged people all going into help people with the hurricane relief, cleaning up homes, debris and other hazards left over from the the hurricane. This ad was effective towards its target audience, as a student had said, they had came out to help based on the advertisement. They are doing what they had intended to do getting teens to on their spring break come and help out the people who had hurricane katrina happen to them get their homes back. They not only got back their homes, but they were helped and all of the people now are getting the ability

The dark colors fit with the focus on death and give a serious feel to the ad. The dead man's pale feet and washed-out jeans are the only significant contrast the dark background colors of the visual, which make him stand out as the obvious subject of the piece. He is also the only one not wearing shoes, which not only makes him stand out but also communicates that he is dead because of the body identification tag around his toe. The viewer's eye naturally follows the line from the “first” man who's shoes are lower in the image, down the line

Secondly, the picture doesn’t show only about the poverty but the deeper meaning. I can see he suffer with pain day by day and suffering in multiple conditions. He was suffering physically, emotional, and mentally. The boy must have suffer in pain for his body, moreover; the lack of moneys make him even greater suffering in emotional and mentally. The lacking of money probably also can’t be able to see a doctor and can’t afford the to buy the medicine he nessery needed. The weakness of his body must cause fugitive, no strnagies, and begin able to move effectively. The emotional must pull him

My advertisement is a Christmas Ad run by the World Wildlife Fund for Nature. It's purpose is to evoke the viewers perception of wildlife endangerment by showing an infant served on a platter, like many endangered species are today. The target audience is people with children and on a more broadened scope, people concerned about extinction due to human activities. The tone of this ad is meant to be shocking, causing the viewer to look twice and really consider what the ad is trying to make aware. It's likely this is a magazine ad, run exclusively in parent's magazines.