Self Objectification In The Barbie Doll

Launched on March 1959, the Barbie doll is a toy that was first put on display in New York. It quickly garnered a lot of attention with the target audience of the creators, young girls. This doll was different than its previous dolls because it was a doll that was an ideal representation of a woman. Thus allowing young girls to use their imagination to create and act-out what this doll’s life is like and what their future would potentially be. To successfully understand this toy, we must think like C Wright Mills, a sociologist who asks to use our sociological imagination, the intersection of one’s biography and history. This artifact reflects and perpetuates the dominant ideology of how to perform your gender the “right” way in the early 1960s. I will argue this demonstrates West and Zimmerman’s concept of “doing gender” which is clarified with Judith Butler’s concept of socialization of gender.

One study took a group of 6th grade girls and had them play with Barbie’s, then later asked them what their views of Barbie were:

The object under consideration is the barbie doll. A barbie doll is a toy for children who have moved on from developmental toys to more sophisticated toys. Barbie doll fit an unrealistic size and shape figured doll that kids can play with in various ways. They can play dress up and do different things due to barbie having multiple careers paths she is able to take. It does promote a positive image to young girls because it promotes the idea that you can be anything you want to be, however, it still plants the idea of an unrealistic body image. Barbie is slender and tall and barbie dolls do not deviate from thing and this is problematic because it creates a certain kind of standard young girls begin to believe in.

Millions of women have gone along with this fantasy and have been entranced by the unrealistic standards of appearance and false qualities of life. Sadly, more and more women have accepted these standards as their own and have even resorted to changing who they are to become what they believe to be real. This may be a major contributing factor to the rise of women seeking breast implants and or plastic surgery. Yet there could be a further explanation and meaning behind Barbie.

Young girls have been playing with Barbie dolls since the dolls inception at the American International Toy Fair in New York. Recently, researchers have been skeptical on whether the dolls have an effect on the self-image of girls who play with them. In order to determine if Barbies have an impact on young-girls self-concept, clinicians have carried out several studies where they monitor the interaction between the young girls and the famous figurine. From these experiments, scientists concluded that Barbies can have a bearing on a girls self-image, making the consumers who buy the doll more aware of the issue Barbie

Picture yourself as the ‘perfect’ woman. Embodying every woman’s dream. You are undeniably gorgeous, weighing in at 100 pounds, standing 6 feet tall and holding nearly 150 careers (barbiemedia.com). Yes, this is the beloved, ever so ‘inspirational’ childhood toy, the perfectly perfect Barbie Doll. Barbie is America’s most beloved toy, considering young girls between the ages of three and eleven own at least 10 Barbie’s throughout their childhood (‘Life in Plastic’). As creator of the Barbie Doll once said, “My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented that a woman has choices,” (Handler). However, Barbie has proved to serve the opposite effect and

As I was on the hunt for the perfect gift for an 8 year old’s birthday, I discovered the doll market is quite different than my coming of age. Undoubtedly, Barbie is still problematic, but now she has competitors, including Bratz, and Monster High dolls, who are noticeably thinner than barbie and dressed up to look like grown women getting ready for a night of clubbing than a game of tennis. As I pick up the first doll box, I find a doll chained up in a slither of clothing with a blank expression on her face, a prominent thigh gap, with the tagline “GREAT for girls ages 5 and up!” By all means, I never imagined in my life that I would miss Barbie. For that reason, I begin to sit myself down in the toy aisle to start googling everything I could about these dolls on my

Children’s child play has become a form of an unrealistic world. Although, it is considered for children to begin creating a creative imagination, the mind fascinates children into toys. Some child’s play toys are not ideal for young children, like the one and only “Barbie”. Barbie has become a worldwide toy product for children all over the world, from the North Pole to the South Pole. These dolls have emerged from one ethnicity to another. In Ann DuCille, “Dyes and Dolls: Multicultural Barbie and the Merchandising of Differences” the author talks about the race and gender differences; found in Barbie. She argues; “Is Barbie bad?” her response, was “Barbie is just a piece of plastic” (459). In contrast, this piece of plastic is not just a piece of plastic to young girls; it is much more than that. A piece of plastic that little girls all over the world wish they could be. Even though, it is only a piece of plastic to adults that Barbie significantly means nothing to them. Growing up, I owned a couple of Barbie dolls. The tall, long blond hair, blue-eyed doll was my best friend and my “role model”. I wanted to become exactly like Barbie. As a child, I thought only beautiful people who looked liked Barbie signified beauty. To my little to no knowledge, I soon came to find out no one really looks like Barbie, except people who want to become like Barbie. In my adolescent years, no one taught me Barbie was “unreal”; no one taught me it was just a figure in my imagination.

Negative self-image among women has been a struggle in society for a long period of time. Social media, magazines, and the pressures of society has caused many young girls to feel bad about themselves because they do not look like the clothing model on the runway or the bathing suit model on the front of a magazine. Females grow up with the pressures of having to be in shape, wearing the best clothes, and putting on a full face of makeup for a male to find them attractive. Society has deemed that only "fit" women are beautiful, and that idea has caused women to harm themselves, develop anorexia, and feel insecure of themselves daily. Two works of literature that discuss the struggles women face from society is Marge Piercy's poem "Barbie Doll"

In New York on March 9, 1959, Mattel introduced the Barbie doll to America. The thin, teenage fashion model that has a perfect slender nose, big eyes, a valumptuious bust, a narrow midsection, and curvy hips. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries. Barbie is one of the first toys to have a marketing strategy based extensively on television advertising, which has been widely copied by other toys. Barbie has also appeared in a series of animated films such as Toy Story 2 and Toy Story 3. Barbie’s petite figure, perfectly arched eyebrows, and plastic smile has become the desired American image that many teenage

What was that one doll every little girl just had to have growing up? What doll made little girls obsess with perfection? What doll set the unrealistic standards for girls starting at ages three or four? Barbie is a children’s toy that was first introduced to the market in 1959. Barbie was the perfect role model for all girls. She was perfectly skinny, had a perfect boyfriend and family, perfect hair, perfect house, perfect everything, but her existence is completely ironic. Although Mattel, creator of Barbie, attempts to make Barbie absolute perfection, all her imperfect buyers are wondering why they cannot look like the beautiful doll. She is responsible for the diminishing young girls’ self-confidence. Lisa Belkin believes girls in today’s society cannot comprehend what true beauty is because they were so entranced with the idea of Barbie in her online article “Banning Barbie.” Barbie should be pulled off the shelves immediately. Barbie’s looks, actions, and lust for materialistic objects are the blame for the degeneration of assurance in young girls and women.

Since it was first introduced to U.S. toy markets back in 1959 (Abramson 2009), the commercially successful Barbie doll has historically solidified its legacy in American consumer culture. It is every little girl’s rite of passage to be old enough to finally receive a Barbie. Although the gifting of a Barbie can be an exciting moment for children, its effects on their body images can leave lasting detrimental damage to their self-esteem. These damages often manifest themselves in multidimensional ways, with eating disorders such as anorexia nervosa and bulimia, being highly common examples. It may seem incredulous one doll can engender so much turmoil in a child’s life, but several developmental psychologists have demonstrated that the unrealistic body expectations espoused by Barbie have permanent implications for young girls’ developmental trajectories.

It wasn’t until the late 1960’s that critics began “comparing Barbie to a Playboy Bunny and calling her a corrupter of youth” (”Bad Girl” 3). One woman commented, “She’s an absurd representation of what a woman should be” (“Bad Girl” 3)-–and that’s exactly what many others thought she was, too. With such impossible real-life measurements of 5’9” tall, 36”-18”-33” bust, waist, and hip (Benstock and Ferriss 35), it’s easy to see why mothers across the country banned the doll from their homes and refused to let their impressionable young daughters be influenced by a piece of painted plastic (Bestock and Ferriss 35). Since dolls have often been responsible for teaching children what society deems important or beautiful, many concerned parents wondered why Mattel did not design a doll that taught more valuable lessons than dressing pretty and being dangerously skinny (Edut 19)? Who said a runway model was best suited for teaching a child what is beautiful anyway? “According to a Mattel spokesperson, a Kate Moss figure is better suited for today’s fashions” (Edut 19), and that is one reason why Barbie must be so disproportional. Actually, another reason for Barbie’s anorexic figure can be traced back long before Kate Moss and the fashion runway. Barbie was

Millions of girls around the world are dressing their Barbie dolls in skimpy designer outfits and high heel shoes, and slide her slender legs into a bright pink convertible next to her male counterpart, Ken. These same girls will gaze into the mirror, staring at their thighs and hair, and attempt to balance themselves in a pair of their mother’s high heel shoes. They will wonder why they do not look like Barbie. They will wonder today, just as I wondered years ago. As the years of make-believe with the American plastic icon of girlhood nostalgia passed, I discovered Barbie’s hidden effects. Although Barbie lent herself to fond memories of childhood, she also influenced my early ideal image of the female body. As I began to realize

Barbie, at the age of 41, is one of the longest living toys in America. Analyzing her early history can give a person a look into the societal trends and culture of the late 1950's and early 1960's. There is evidence of fashion innovations in Barbie's wardrobe. Also, one can see the perception of females by society, such as what they should look like, how they should act and dress, as well as what their future goals could be. The following essay follows Barbie's history from 1959 to 1963, covering her development, her appeal to children, and her existence as a cultural artifact of the time period.