Self – Regulation Laws and Ethics in Advertising

2018 Words Mar 3rd, 2011 9 Pages
1. Self – regulation laws and ethics in Advertising : Self – regulation in advertising is a voluntary and internal mechanism within the profession. It is the process to monitor its own standards rather than have an outside, independent agency such as government entity to monitor and enforce those standards.
Ethics is a bit harder to define. It has to do with an inherhent sense of right and wrong. Ethics refer to well based standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benefits to society, and fairness. Ethical standards include those that include virtues of honesty, compassion and loyalty. Ethics create a framework for determining right versus wrong. They are not
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 Codes of Standards in relation to the advertising of medicines & treatments.
 Standards of practices for advertising agencies.

Don’ts
• Individual media & media groups should preferably establish their own codes of ethics.
• Do not possess, sell, let to hire or otherwise promote circulation of any harmful publication in any part of India. (Young person – Harmful Publication, Act 1955.)
• No price competition for prize exceeding Rs. 1000 a month should be held without a license. And no newspaper or other publications should publish advertisements in violation of the above prohibitions. (Price Competiition 7 Act 1955).
• Advertisement – textual, pictorial, graphical or otherwise – should not generate hatred, contempt or disaffection towards Government or between different classes of citizens in India.
• Do not use in advertisement the name, emblem or official seal of the United Nation & some of its specialized agncies & also the India or a state Supreme Court, High Court & some official

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