Selling New and Improved Brands

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

One of the most successful marketers is quoted in the article “Get kids to nag their parents and nag them well”(260). In the initial few sections, he discussed the present time effects of the advertising on youngsters. Through this he contend that, previously, there weren't numerous child based marketing organizations that concentrated exclusively with respect to children and have their own kids' divisions, while now, they have huge amounts of organizations that makes a whole advertising division for the

Some companies even target little children just because they know that they are innocent and that they are most likely going to go to their parents to buy them the product that they want. In some occasions the parents are going to buy the product because they want the best for their children; which might not be the right thing in these type of situations. Most parents do not know that the companies are targeting their children and they give no importance to what they are doing. The only thing that the parents are thinking are that they are choosing the best for their children by satisfying them. Most children in this century already know what each brand is or what is trending before even learning how to add or subtract. In this type of situation I strongly agree on what Barber said that “... parents can refuse to relinquish their gatekeeping roles and let marketers know they won't allow their kids to be targeted anymore.” Moreover it explains that parents should not let their children believe what social media or producers say that they need. It is their job to teach children to know what they need on their own and not what producers tell them they

Before an individual is even cognizant of it, they are part of the cult-like nature of consumer culture. In the words of Lasn, when you turn four years old, and you throw a tantrum in the supermarket with your parents, indicates the first life cycle of being a member of the consumer cult. Lasn states, “You want them. She keeps pushing her cart. You cry. She doesn’t understand (379)”. Being part of the consumer cult begins before we can even realize. When children go to the market with their parents and see items on the bottom rows and want them due to the exposer of advertisement, but the parents say “no”. The children begin to cry, parents do not understand why, but that is a technique that comes naturally to children and parents get the child that item he/she cried over. The situation ends with the child being victorious. Denizet-Lewis states, “Jeffries obsession with building brands began when he was five (369)”.

“Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power (Schlosser). People must wonder how is it that a fast food company has so much customers. Advertising is the answer. The power advertisers have to be able to influence so many people 's decisions and affect people’s lives especially the lives of young children is incredible. Advertisers know just who to target and they research how too. In Eric Schlosser’s book Fast Food Nation, Schlosser explains to the readers how advertisers use techniques to draw in customers. A technique used is the “cradle-to-grave” which focuses on children to make them lifelong consumers. Like many researcher, Schlosser, has found that advertising to children when they are younger makes them be loyal to the company, and a child 's “brand loyalty” may begin as early as the age of two (43). Fast food advertising reaches out and harms families everywhere. This is why it is crucial that the people to make changes in their lives and change the way fast food is affected us.

The author is very good at gathering specific data and examination. It is clear that Schlosser's purpose is to change the way you consume and the way you use cash, and additionally the way you think. Schlosser truly gives a flawless insight about his clarification upon marketing methods utilized on kids and in addition the reason for it. A marketing strategy plan to increment present deals, as well as future deals. “Growth in children’s advertising has been driven by efforts to increase not just current, but also future, consumption. Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases” (Schlosser, 2011, p.259). In this citation, Schlosser claim that advertising on kids could make a greater possibility of brand royalty, which will keep the kids on purchasing items from this brand for the rest of their life. The introduction fits the body of the essay, it was clear and effective. The introductions opened a lot of discussions about the essay and it made me want to know more about the

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

Companies are continuously in search of innovative marketing techniques by encouragingly establishing individuals to purchase their advertised products. As intelligent as marketing companies are, they are indeed aware of the fact that adults are more likely to watch an advertisement and detect why they should or should not purchase such product. In such instances where the company cannot reach the focus of an adult, parent, or parental figure, marketers will target young children and teens in their advertising campaigns. Advertising campaigns targeting the youth have significantly impacted the ethical consideration in the children’s market through media, ethics, as well as food advertising to children.

Companies have found effective ways to promote advertisements in order to target specific age groups into buying products that aren’t needed. When I was sixteen years old was able to spend my own money because I had gotten a youth job in my community. I worked after school for three hours with children. My first paycheck I decided to buy myself a pair of Jordan brand tennis shoes. The cost of the shoes was $150.00 plus sales, which had left me with ten dollar from my pay check. Jordan’s gave a higher social status in school that I wanted because I’ve never owned a pair before. I finally had the feeling of fitting in with my peers, so only having ten dollar didn’t faze me. Now that I’ve gotten older shoes aren’t that important as they were in high school. I don’t feel that I would spend that much on a product because of the logo that’s attached to the item. I now buy an item based on the quality, since I’m raising a child I want to instill in her name-brands shouldn’t control your identity. According to Douglas Rushkoff in “A Brand by Any Other Name” brand-names have a way to target customers by advertising their products to make a person feel that they’ll have acceptance if wearing their logo (pg. 384).Companies are aiming towards the values of their consumers because marketers are finding the newest trends that convince the consumers having their logo will give them acceptance within others and themselves.

Separating a product from the ideological incentive driving the purchasing of the product requires a critical mind that is often difficult to acquire. If a bra is bought solely for its function, why are stores like Victoria’s Secret made more available in shopping malls, or raking in high grossing profit margins from sheer popularity? This is because Victoria’s Secret, like many other successful business enterprises, sells their brand as a way to conduct oneself. “I shop, therefore I am,” in other words, buying and wearing their underwear or lingerie gives license to be recognized by others as existing within a certain category of person. This concept of brand identity is the concept that Naomi Klein sharpens in her work, No Logo. A transformation occurs where Victoria’s Secret’s underwear “is not a product, but a way of life, an attitude, a set of values, a look, an idea.” (18). How exactly does the company place an idea behind the bras they sell? For that answer, I turn to Jean-Noel Kapferer, an expert on brands and brand management who created the “Brand Identity Prism”. As a management strategy, this prism guides a product from raw material to an ideological principle, eliciting an emotional, targeted response from the consumer. In other words, how the external qualities (company image construction) correlates with the consumer internalization of the product (public reception of the ideology). It is the experience that the product itself provides for the consumer that

Consumerism and the effects of branding affect people’s lives. Branding allows consumers to easily identify which products are made by which companies. Yet, the brands create more of an influence on consumer’s lifestyles and in the end decide what kind of consumer that person is. Branding creates a blurred divide in our society. Consumers who are ore likely to purchase the branded products that are associated with better quality and higher prices are put into their own category bucket versus the consumers who choose the cheaper priced products that are made with less quality. When it comes to deciding who you are based off of the products and brands that you associate yourself with, it creates a capital divide in our society. Consumers than associate brands with personal feelings based upon whether or not they associate themselves with those brands. Lives of consumers are heavily influenced. Their lives are worse off when they feel the need to ‘keep up’ with brands in order to feel as if they are portraying themselves in the best light. In a way, this is similar to how all of branding began with livestock. Consumers want to physically brand themselves with specific brands by wearing logos and identifying with a brand. They might not be burning the brands directly onto their skin but they are burning the brands onto their clothes and burning holes in their wallets to keep up with society standards about brands.

The research hypothesis is that teenagers can identify themselves through the brands, which offer them a social recognition among the others; thus, it encourages them to purchase some brands. Furthermore, teenagers represent the buyers of tomorrow and can influence the purchase behaviour of their family, that is why the firms want to secure the loyalty of them.

IMC 2 IMC Strategies for Building Brands Part 1 Situational analysis Situational analysis eludes gathering of techniques that supervisors utilize to investigate an association 's inner and outside environment to comprehend the association 's capacities, clients and business environment. Strengths of iPhone 5 The iPhone 5 may not look all that not quite the same as past eras, but rather it has a famous look and (what seems, by all accounts, to be) first rate development. The glass and metallic materials utilized give it a high-class and advanced look that puts a large number of today 's cell phone outlines to disgrace. The iPhone 5 has

Likewise, it is perceived that young adults are mostly influenced by product placement because of the growing materialistic values among them. The young adults purchase things that mostly serve the utilitarian purpose and boost their image while doing so (Lee et al., 2011). Young adults are concerned with their perceived image, and how their image looks after the consumption of a certain brand. Due to this, people even tend to subconsciously imitate the lifestyle of the character: like choosing the same kind of food, dressing style and so on, eventually leading them to purchase the brand. Thus, a positive brand association with a strong sense of lifestyle or brand image would always be an additional advantage in the market.

Furthermore, the corporation was heavily condemned by the public for exploiting children market and causing childhood obesity. Indeed, McDonald’s has been using advertising which mainly targeted children. As a result, according to the survey to American school student in 1996, 96 percent of all children could identify Ronald McDonald (Cohen, 2011, p8-5). How was McDonald’s able to achieve the above result? McDonald’s children marketing strategies were very simple but extremely effective--to give small toys as a treatment to children in order to appeal to their interests. With the repeated uses of this psychological influencing tactic, children would subconsciously make a connection between McDonald’s and toys. Therefore, children, who were under the influences of McDonald’s marketing strategies, could not help to think of McDonald’s whenever thinking of toys.