Selling The Indian Grains And Pulses

We will be promoting this product in lots of different ways. We are going to promote it nationally for woman all over the country to give is a try. It will be promoted mostly in woman’s magazines, this is because woman always want to try something new they see in magazines, mostly because they see that a celebrity has it or because it is advertised in the most popular and successful magazine so they automatically think it is a good product. We will also be advertising it on TV as product placement, product placement is a great way of advertising on TV because if we only opt for half time advertising the product might not get enough attention as we want it to because a lot of people skip through the adverts so they will not be able to see it. Product placement is good because the viewer cannot ignore the

According to Kotler, Adam, Brown & Armstrong (Kotler et al., 2006), the increasing use of market segmentation, market targeting and product specialization has resulted in a greater need for stores that focus on specific products and segments. Therefore, it is reasonable for Waitrose open a chain of retail stores selling Indian regional meals to differentiate with current product that they are doing business. To create the most convenience to customers, the company should put the product in supermarket or near public places such as universities, officers, hospitals, etc. where contain a significant number of consumers. Waitrose can distribute the meals to grocery stores as well so that the brand is expanded to broader geographical areas.

To tap the opportunity of leveraging on the all natural products, huge investment in terms of media spends is required to position the product in the desired space in the

Formerly, the majorly cultivated crop in North Indus and Eastern Indus were wheat and rice respectively (Ladha et al., 2000). The adaptation and expansion of Rice-Wheat farming system occurred in India with the development of short duration varieties of rice and wheat during the Green Revolution (Timsina et al., 2001). The allied farming activity is livestock rearing in IGP. The livestock comprises 10% livelihood of rice-wheat based small farm holders in Indo-Gangetic plain (Erenstein et al., 2007) with an average 3.6 cow/household (Erenstein and Thorpe, 2010, cited in Erenstein 2011) .

With two locations that are in Surrey and Langley, they also deal with people at delta with the third location. All the three locations of this restaurant are owned and operated by a single owner but a large number of employees are working in these locations, especially in the delta. Their half of the menu is filled with vegetable specialized items. Although they have seafood, snacks and fast-food, tidbits and beverages and also some chicken specialties. In my time of observation, the restaurant was rushed by Indians because they have their background from India. On the other side, most of the people who came there were utilizing Hindi and Punjabi as a way of communication with staff members. Instead, they also have many costumes from other cultural groups because vegetarian specialized menu working as an eye catcher for herbivorous

Convenience stores carry limited inventory and would not be a good choice for a food manufacturer with a full range of products.

| 1. Entry barrier: immense investment on manufacturing equipment and plants.2. Possibility for some companies to adjust already used equipment.3. Food market needs continuous investment on Research of Customer needs & Development of products

This product was successful to receive an offer because he appealed to the investors’ emotions. Also, he didn’t forget to put logical evidence to put into his presentation; the large successful honey product companies are not his competitors even if they want to try to make the same product. Because of adding putting spices to honey on their large completed process of supply chain, it would be very expensive. The AIDA approach helped in selling the product because he got the right attention from the audience which he is very young business person and his parents trust him by financial support. Then, he talked about his problem that he doesn’t have capital to increase his sales anymore even though he has enough shops to sell. He also told them about his ideas

One of the company's most successful marketing strategy is to give away their products for free to exhibit their products to people. The more product exposes to people the more popular it becomes. The company's free most of their products according customers attitude, like if the product is valuable to customers they more likely to like the free product and spread to others. Most people in the society don't want to spend money on what they never heard or used, giving away the samples or free trials also help them to decide whether it's worth buying or not and also helps companies to spread their product to people.

Getting a look on the store that has a variety of items you will want to make possible attachment with consumers who make efforts and choose an item they are eager to buy from this store as there is a factual basis you will want to make an assertion to check with as use of Curry’s voucher is the best use you can put as a source of making discounts if they are availed at the right price value items are sold at.

Grocery shopping has become more diversified than ever before. Whole Foods Market and Trader Joe’s have become household names in the consumer arena. Markets such as Roots, and Common Market are also in the game even though they operate on a smaller scale. Despite comparable size in terms of locations, each store’s growth has operated using a very different model.

The Indian range would be ready to eat/cook food. I will be creating marketing strategies on Marks and Spencer’s food as to meet the customer needs and to analyse in ways I could meet the strategies successfully. The ready to cook food would be invented for the simplicity to people and to break into the market with more of these inventions in much more variety. I will be creating strategy on Indian food range, on chicken tikka masala curry and chana masala and such, so all the customers whether vegetarian or non-vegetarian can get taste of Marks and Spencer’s food, which are experimented by owner, director and chef of Benares, Atul Kochhars who has a passion for Indian food.

Punjabi Junction considers importance on developing a menu which customers want. Market research establishes exactly what this is. However, customer’s requirements change over time. What is fashionable and attractive today may be rejected tomorrow. Marketing continuously monitors customers' preferences. In order to meet these changes, Punjabi Junction will introduced new products and phased out old ones, and will continue to do so. Punjabi Junction will provide excellent service to their customers. Our restaurant

Kishore Biyani’s Future Group is making a vigorous push to increase its share in the fruit and vegetables business, a category that has traditionally been an Achilles heel for the country’s largest retailer.

In the partial fulfillment of the requirement of Master of Business Administration (M.B.A.) Program (2002-2004) Hemchandracharya North Gujarat University, Patan.