Selling To Children: Rhetorical Analysis

St. Jude Children 's Research Hospital is asking for help from parents to support the hospital’s funding. This hospital was established in February 4, 1962 and their purpose “is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment” (StJude.org). The survival rate has arised and children are able to stay at no cost due to donation. They have raised survival of childhood of cancer from 20% to 80%. The St. Jude Children’s Research hospital advertisement is highly effective because it uses three different rhetorics. Firstly, it uses ethos to appeal to the credibility of the hospital by

Every kid wants to be cool, and advertisers know that. This is the main idea explored by Juliet Schor in her article “Selling to Children: The Marketing of Cool”. This article originally appeared in Schor’s 2004 book Born to Buy: The Commercialized Child and the New Consumer. The author is an expert on the topic of behavior in humans and the economy, as she has taught sociology and economics at multiple universities. In her article, Schor explains to the reader how companies market to children, specifically through the lens of cool. Marketers achieve “cool” by various means, three of which are examined by Schor. In her article, Schor examines the ideas of street-culture, an anti-adult bias, and age compression and how they are perceived as cool in the world of advertising to children.

In the article, “Toddlers in Tiaras” by Skip Hollandsworth, the author’s main focus is to make the audience aware of the dangers involved in child pageantry, and how it can negatively impact the children who participate. People who enter their kids in these events don’t think to consider the consequences that result from pageant lifestyle. By incorporating strategies of ethos, pathos, and logos, he is able to make an effective point of argument to persuade the audience.

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

Throughout our lives we have most likely witnessed hundreds of commercials that try to persuade us to donate money. A great amount of advertisements exist to persuade their audiences to donate to a specific organization our cause. The ASPCA is an organization that works to rescue animals from abuse, pass humane laws, and share resources with shelters nationwide. The ASPCA has many different campaign commercials that all have a singular purpose. The ASPCA announcement featuring Sarah Mclachlan that vividly portrays images of many different animals, is probably the most well known of all of the ASPCA commercials.

While I was younger me and my family worked on a farm and eventually as I grew up I worked at Hy-Vee in produce and worked my way up to the assistant manager for produce. I was given a great opportunity to learn about organic foods and about the Green Revolution (research, development, and technology that increased agricultural production worldwide). Today though, most grade school students know about organic foods but almost all of them know about world hunger but do not know the extent of how bad it is. As students go to college, they start to learn more about how bad world hunger is, but some are taught that the Green Revolution is not

In “On the Want of Money”, a 19th century text, William Hazzlit presents a strong position on the role of currency in society and the ironic relationship between man and his status through use of rhetoric; such as but not limited to syntax, repetition, and imagery. In doing so, Hazzlit strengthens his argument and gives more weight to his claims that support the idea that in possession of money and lack thereof man is miserable in his ways. Ownership leaves man alienated from friends and family, to be commemorated by a lonely, seldom frequented monument of massive proportions. Austerity dictates lives, limiting those in pursuit of wealth to a constant, consuming search. In summation, the concept of money is hopeless

The ASPCA announcement featuring Sarah Mclachlan is an extremely well known artifact that vividly portrays images of many different animals. The ASPCA is an organization that works to rescue animals from abuse, pass humane laws, and share resources with shelters nationwide. The first scene in the advertisement is a shaking dog in a cage that appears to be sad and terrified. From the first scene on it is clear that the advertisement has a very sad mood to it. The ad then fades to text that says, “Everyday in America thousands of animals suffer from cruelty and neglect.”

The main purpose of most opinion articles is to persuade the audience that the way of thinking of the author is the most correct. Many rhetorical devices can be used to seduce the audience into believing one side over the other. For instance, writers sometimes provide shocking facts which excite and even anger the audience. There are many issues in our society that when mentioned make us want immediate action. An example of this is children. Nicholas Kristof, a well-endowed rhetorician, noticed something going awry with our children, thus, triggering his push for change and his want to gather support. Kristof is the author of the December 7th, 2012 New York Times article entitled “Profiting From a Child’s Illiteracy.” In the article, Kristof

he uploaders name is William Wilkinson, it may be his real name but it probably isn't because no one really writes their real name as a public username.

The writer started the article straightforward with numbers and statistics. Which would have a very good impression the minute you start reading it because you would know that it is projecting claims backed with evidence. She added a rhetorical question at the beginning such as, who's right, the mom trying to prevent her children or the dad who embrace it? to then start showing the answer with a neutral perspective and supported the claims with evidence and reasoning.

I think Walmart or any other stores throwing out food than aren't even expired yet, is unacceptable. They could've just donated it or gave it away to homeless people or to orphanages, instead of just wasting it. For some stores that are changing the expiration dates, so they can get more people to buy it, I think that's just horrible. I don't think it's safe for your body, because you might be eating expired food, according to the video we watched about stores changing the expiration dates on food, “expired food might lead to cancer or any other

Arguments between business due to copyright reasons has been primarily seen throughout history. Although, have the conversations held between these two businesses ever been seen? Of course, many of these conversations include sarcastic remarks and understatements of the situation. One example of this conversation would be the letters exchanged between the Coca-Cola company and Grove Press Inc. over an advertising fraud. Both representatives of each of the companies had a different way of creating an argument and explaining their reasoning. Ira C. Herbert, the representative of the Coca-Cola company, has a more official as well as cordial tone when writing to the Grove Press Inc. Although, Richard Seaver, the representative of Grove Press Inc, uses an ironic and sarcastic tone when responding to Herbert's letter. However, Richard Seaver has a more persuasive argument for why the advertising fraud did not to be emphasized as much as it was. Seaver used irony and allusions in order to create a credible argument as well as a strong argument.

Rhetoric, depending on the subject being talked about the audience you are reaching, can have a negative and positive affect. I would never give a speech on the effects of drugs to children, as they have no idea what drugs are to the extent that I would talk about. But it could be a very positive speech for parents as to what they need to watch for in the teen’s behaviors. The main awareness of rhetoric is to introduce a point and come to a conclusion.