Seminar Paper on Strategies to Achieve Market Leadership: the Example of Amazon

Hooton, T., Bradley, S., Cardenas, D., Colgan, R., Geerlings, S., Rice, J., Nicolle, L. (2010).

Breiding, Matthew J., Sharon G. Smith, Kathleen C. Basile, Mikel L. Walters, Jieru Chen, and

Bates, D. W., M. Cohen, L. L Leape, J. M. Overhage, M. M. Shabot, and T. Sheridan.

Due to the growing competition and diminishing market share, companies are opting for different strategies to achieve their survival objectives as well as growth. Companies are thus executing grand strategies to provide their businesses with a clear direction for its strategic actions. These strategies, therefore, aim at both short term and long term sustainability and growth, and they include innovation, market development, product development, and concentration.

Smith, R. J., Kilaru, A. S., Perrone, J., Paciotti, B., Barg, F. K., Gadsden, S. M., & Meisel, Z. F.

While the leader of Amazon, Jeff Bezos’s focus is customer value, he shares this knowledge and skills to other leaders and other employees. Jeff Bezos shares his vision of his management team leaders, which includes solid training for customer value proposition. Jeff Bezos shares his believes of listening and understanding the customer’s needs/want is critical to the organization’s success. “…the incentive here is for managers to immediately be placed in the mindset that Amazon’s philosophy is about listening, and most importantly, understanding the customer.” (Baldacci, 2013) Amazon’s leader Jeff Bezos is aware that customer value is the key to the organization’s success. In order to sell the company’s product/service, it is very

Steeg, S., Haigh, M., Webb, R. T., Kapur, N., Awenat, Y., Gooding, P., & ... Cooper, J. (2016).

., Hufnagle, W. O., Kowalik, D. J., Lagrou, M., Garver, R. L., Goltry, L., Tolentino, E., Westbrock-Wadman, S., Yuan, Y., Brody, L. L., Coulter, S. N., Folger, K. R., Kas, A., Larbig, K., Lim, R., Smith, K., Spencer, D., Wong, G. K.-S.s Wu, Z., Paulsen, T., Reizer, J., Saier, M. H., Hancock, R. E. W., Lory, S., &

Beitler, J. R., Guérin, C., Ayzac, L., Mancebo, J., Bates, D. M., Malhotra, A., & Talmor, D.

Blanchard, J., Madden, J. M., Ross-Degnan, D., Gresenz, C. R., & Soumerai, S. B. (2013). The

Desai, A. R., Goulet, L. J., Robbins, J., Chapman, F. J., Migdole, J. S., & Hoge, A. M., (2006).

Electronic business (e-business) can be defined as the use of the internet to network and empower business processes, electronic commerce, organizational communication and collaboration within a company and with its customers, suppliers, and other stakeholders. E-businesses utilise the internet, intranets, extranets and other networks to support their commercial processes (Colin Combe, 2006).

E-commerce Explain what is meant by the term ‘E-commerce’. It is the conducting of business communication and transactions over networks and through computers. As most restrictively defined, electronic commerce is the buying and selling of goods and services, and the transfer of funds, through digital communications. However EC also includes all inter-company and intra-company functions (such as marketing, finance, manufacturing, selling, and negotiation) that enable commerce and use electronic mail, EDI, file transfer, fax, video conferencing, workflow, or interaction with a remote computer. Electronic commerce also includes buying and selling over the Web, electronic funds transfer, smart cards, digital cash (e.g.

With the advent of the information technology, specifically the internet, it is said that more and more companies are existing in the online world. The changes in the business market also allows customers to change and become more dependent on online stores and online shopping than go and find something in shopping malls or retail store. One of the existing and considered as the largest and competitive online shopping in the world is Amazon. In this report, the goal is to analyse Amazon based on the case study provided. The analysis includes the discussion of Amazon’s s strategic intent, main resources and capabilities. In addition, this will also include analysis of the resources and capabilities that give

Electronic commerce has been there for a long time now, and it is a practice that is practiced by peoples from Germany, France, and the US on a daily basis. Since its inception around 40 years ago, e-commerce has continued to grow as innovations, technologies and a lot of business reverting to the use of the e-commerce. The aspect of buying and selling of goods in the early 1960s was sluggish with the traditional way of mailing of documents being replaced with the Electronic Data Interchange (EDI), which would later pave a way to the electronic commerce. After the e-commerce, however, the practice was not more reliable as it still had many challenges (Tsolis, 2009). For instance, it was not easy for buyers to see products from the comfort of their homes and more so, the methods of accessing the information were limited.