Senior Care Marketing Plan Essay

3852 WordsJan 19, 201316 Pages
| Bessie V. Rose Senior Care | | Marketing Plan | | Bessie V. Rose Senior Care | | Marketing Plan | Proposed by broderick pierce August 21, 2011 Submitted to Professor Day Proposed by broderick pierce August 21, 2011 Submitted to Professor Day Table of Contents Page 1. Executive Summary 3 2. Strategic Focus and Plan 3 Mission Statement 3 Goals 3 Competitive Advantage 4 3. Situation Analysis 4 SWOT Analysis 4 Customer Analysis 5 Competitive Analysis 5 Company Analysis 5 * Trends in Home Care Industry……………………………………………………………….6 4. Market-Product Focus 7 Marketing and Product Objectives 7 Target Markets 8 Points of Difference 8…show more content…
Rose Companionship Care STRENGTHS: * a new and/or innovative service for the southern area of Dallas * cultural connections * community driven * connection with VA Hospital * growing trend around the nation * prime locations near many senior living facilities | WEAKENSSES: * financial support and available funding * reputation of services as such mistreating patients * lack of access to technology in these areas * management or staff availability * lower income areas * undifferentiated service lines | External: Opportunities & Threats OPPORTUNITIES: In addition to new or significant trends, other external opportunities exist and how can we best exploit or benefit from each. Examples might include: * a market vacated by a competitor * availability of new communication technology * younger generation with a disdain for placing family members in nursing homes * lack of dominant competition * new market segment * niche market is growing throughout the states | THREATS * there are new competitor(s) in our home market * changes in reimbursement or regulations * changing insurance plans and/or contracts for major area employers * established competitors have superior access to channels of distribution * economic shifts * field is not booming at local universities * shifts in market demand
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