| Bessie V. Rose Senior Care | | Marketing Plan | | Bessie V. Rose Senior Care | | Marketing Plan | Proposed by broderick pierce August 21, 2011 Submitted to Professor Day Proposed by broderick pierce August 21, 2011 Submitted to Professor Day Table of Contents Page 1. Executive Summary 3 2. Strategic Focus and Plan 3 Mission Statement 3 Goals 3 Competitive Advantage 4 3. Situation Analysis 4 SWOT Analysis 4 Customer Analysis 5 Competitive Analysis 5 Company Analysis 5 * Trends in Home Care Industry……………………………………………………………….6 4. Market-Product Focus 7 Marketing and Product Objectives 7 Target Markets 8 Points of Difference 8 …show more content…
Rose Companionship Care STRENGTHS: * a new and/or innovative service for the southern area of Dallas * cultural connections * community driven * connection with VA Hospital * growing trend around the nation * prime locations near many senior living facilities | WEAKENSSES: * financial support and available funding * reputation of services as such mistreating patients * lack of access to technology in these areas * management or staff availability * lower income areas * undifferentiated service lines | External: Opportunities & Threats OPPORTUNITIES: In addition to new or significant trends, other external opportunities exist and how can we best exploit or benefit from each. Examples might include: * a market vacated by a competitor * availability of new communication technology * younger generation with a disdain for placing family members in nursing homes * lack of dominant competition * new market segment * niche market is growing throughout the states | THREATS * there are new competitor(s) in our home market * changes in reimbursement or regulations * changing insurance plans and/or contracts for major area employers * established competitors have superior access to channels of distribution * economic shifts * field is not booming at local universities * shifts in market demand
Nursing homes and assisted facility homes are all examples of long term care facilities. These facilities are usually targeting individuals who are of geriatric age or need around the clock care (mental health and physical health). The residents in these communities have access to individually-tailored levels of individual or group-centered activities, programs, and assistance whether it is with home or personal care. Long term care facilities are generally for those who are unable to manage independently in the community. Specific types of long-term services include nursing homes, hospice care, home health agencies, and residential care facilities. The goal of these programs is to make sure each patient has a safe and comforting environment
The profession I am pursuing in the Kaplan University is Bachelor of Science in Health Care Administration. With this profession I can definitely have a different option on where to work either in a hospital, long term care, doctor office, and hospice agency. This type of career long term care administrator is a very well paid job, but that comes with a lot of responsibilities a lot of long hours. One of many responsibility is budget planning, personal, board meeting, and employee overview. As an administrator you also need to be in compliance with local, state, and federal laws making sure guidelines are being followed.
3. Describe the possible barriers to entry and exit for: (a) a physician wanting to establish a solo practice office in internal medicine, (b) a company offering a health club facility in the same building where employees work, and (c) a tertiary hospital developing a coronary bypass program.
This essay aims to represent an argument between two view points: to remain in their own homes with ongoing support from families and the health system or going to residential aged care of elderly in Australia. Especially, it deals with the issue of increasing ageing population in Australia includes statistical information highlighting some causes and telltales. The context presented is economic and social. It also looks at the effects that increasing of the ageing population has on society, the individual and the Australian economy.
A nursing home isn’t the only option when a family member has trouble cooking, cleaning or caring for himself or herself. In home assisted living allows seniors to continue living in their homes with a little help. Since 2002, BrightStar of Northern Michigan has provided home caregivers who offer a variety of home care services, including skilled nursing and dementia care. The Traverse City, MI, home care provider explains how these services can benefit the entire family.
The delivery of Healthcare is a high touch enterprise that calls for interaction among every stakeholder within the healthcare sphere. Communication, whether interpersonal or intrapersonal, is a crucial part of these dealings and may be transformed by the intellectual use of communication tools. Information is the means of support of healthcare. Therefore, communication systems are the backbone that supports the whole idea. Care of patients in the nursing homes now almost unavoidably entails many different people, all with the need to share patient information and talk about their organization. As a result
As mentioned previously, another factor that may contribute to disparities in care is the choice of location for a practice. Many patients, particularly those who are economically disadvantaged, may have difficulty commuting to a practice that is far from their community, especially if it is outside of the area serviced by public transportation. Furthermore, even if they can make it to the practice, they may be placing themselves at an even further economic
The Better Health Association is a nonprofit company whose objective is simply to increase the health of people through health education, guidance, and diagnosis screening programs. They make an attempt to assist audiences of any age and socioeconomic ranges to gain knowledge of living an even healthy life-style and creating the know-how required to develop healthy and balanced choices. "My role within the company is to secure agreements from at least three major area advertising and marketing agencies to underwrite the creation and production of all Better Health special event programs for the next three to four years. I also, create an active and positive presence for the agency in state-of-the-art social media venues that results in recruitment and assistance to new clients. Monitor and track results quarterly. In addition to, developing systematic marketing plans that address every operational area of Better Health including client services, all fund raising events and general association promotion in all media venues" (https://bluequill.franklin.edu, n.d.).
Accessibility and quality are being threatened due to cutbacks coupled with a lack of funding. There is a consensus now between medical professionals, the public, and the government that the health care system is deteriorating. It is failing to provide the quality of care promised in the CHA and prided by so many Canadians.
Sunrise Senior Living Inc. is one of the top firms in the rapidly growing long-term care industry. They provided a number of services for senior citizens including assisted living, meals, transportation, housekeeping, and licensed and highly skilled nurses for certain residents who require 24 hour care. The company was started in 1981 in Fairfax, Virginia by married couple Paul and Terry Klaassen who had a vision of creating alternative senior living options that emphasize quality of life. They have started what is now the most recognized company in the industry boasting innovative products and services
There is some sort of reasons existing for the disparities in health care such as,
opportunities is the excellent climate and new items. Major threat is competition and the other is the
Lack of doctors is only one facet to this multifaceted problem. Accessibility in terms of having the financial resources to obtain care is another. “Individuals in lower social status groups have the highest rates
Consisting of 77.2 million people, baby boomers — people born between 1946 and 1964 — represent a prized, yet often misunderstood, demographic for online marketers. In fact, they represent the largest group within the U.S. Internet population at 56.7 million users, a full 29.4 percent of all Internet users. So why is there such confusion about how to effectively market to them? A recent report from the online market research firm eMarketer, Boomers Online: Attitude Is Everything, addresses this issue.
There are problems in cities too regarding healthcare access. Access such as emergency services, diagnostic equipment and medical specialist are problematic (Soroka,