Senior Living Business Case Study

Explain how people from different backgrounds may use and/or interpret communication methods in different ways

Aii) Describe two ways how effective communication can affect relationships in an adult social care setting between individuals using the service, their carers, colleagues and other Practitioners.

Within my role there are many individuals to communication with. Staff range from therapists, recovery workers, finance department. Managers, Admin staff, Education and employment staff, HR

An individual’s background can influence their communication methods in many ways. Such as the way someone has been brought up, their different values in life, their relationships with family members. These can all be a factor to how they communicate with others. These factors can effect communication because if their relationships have been quite hard and they do not see their own families much, the individual will find it difficult to trust and open up to the care managers at the nursing home. This will make it hard for the care managers to get to know the real them and it will be difficult to recognize any problems that appear. Also it depends what the individual’s medical history is. They could be on a type of medication which effects there communication. They could suffer from having dementia or a stroke, there for this can effort your communication massively. With all three factors you might have to use simple sentences or even using picture cards as the individual might find it easier to understand what you’re

Life alert employs niche marketing to devise a product strategy aimed at that targets mature 50+ adults residing mostly in Florida, which is a popular retirement destination, who are currently living a retired lifestyle and desire a degree of independence and who may or may not have specific medical needs.

In fact, according to an article by Senior Care Marketer, “The senior care industry is booming and it’s just getting started as the baby boom generation cares for their aging parents and require care themselves as they transition into their own senior years. People sixty-five years and older represent the fastest-growing age group in the United States, and it is projected that the 75+ population will increase 70% by 2025. By 2030, 70 million Americans will be over the age of 65 – that's one out of every five Americans!”(Senior Care Marketer). With that said, there a number of competing firms that are seeking to reap the benefits of this growing industry. Sunrise Senior Living is currently the leading competitor in the senior care industry. However, there are number of other firms that are close behind including Brookdale Senior Living, Emeritus, Gentiva, Odyssey Healthcare, and ResCare.

Growth and change in any organization can be a difficult time both for executives and for employees. When growth comes at an astounding rate, there are bound to be problems at all levels of the organization. Senior Health Plus (SHP) is a small, non-profit HMO based in Southern California. The company started as a grassroots organization that enjoyed a positive reputation for pioneering new ways to care for the elderly. This success has a price however, as the membership of SHP has grown exponentially in the past several years from 10,000 to 35,000 members. In response to this growth, management went on an expansion frenzy, moving all executives to a

After spending an afternoon interviewing my elderly father-in-law, I gained insight into how he perceives the aging process and the impact on the quality of his life. First, and foremost he viewed aging in a very positive and healthy manner. He believes that a positive attitude assists in accepting physical and psychosocial changes and enjoyed the fact that he and his wife are both physically fit and cognitively alert. He felt confident that advances made in health care and the quality of their lives would continue to be empowering. He enjoys the benefits of being a senior citizen including discounted travel, free education, and other incentives marketed towards seniors. He expressed a sense of well-being with respect to the numerous

The Topic of my research paper is How to Start Your Own Assisted Living Business. I choose this topic because I have some experience in the health care field. I am a certified Medical Assistant and I wanted to take my education to the next level. The Health care job market is on high demand and is one of today’s most dynamic fields with a wide range of opportunities. I came to realize that the older you get in this country options for housing, health and personal care services become limited.

I would target the baby-boomers in the Williamson County area. This is the wealthiest county in Tennessee. I have worked in this area at Wells Fargo Bank and personally experienced checking deposits. The vision and value will still be towards low cost structure and environmental awareness raw materials. I would tweak the service to better accommodate the older demographic. I would partner with Massachusetts Institute of Technology for research and development. Investments will be made to develop robotic systems to assemble the do it yourself furniture (Hodson, 2013). This older demographic wants to be in control and independent meaning that the right contextual and social support influence their decision making (Golant,2017). Physical attributes

With the growing rate of the elderly, increasing the need for our services, the growth potential for our business is enormous. As long as we stand by our commitment of a professional company and live up to our own standards, we will surpass the

On the other hand, the aging segment of the population with more disposable income at its reach is also a good niche for companies. Also, older individuals will have more time for leisure/outdoor activities increasing their need for casual clothes.

For this reason, print, in person selling, television and radio will be relied on. Being a not for profit organization, it is unlikely that the advertising campaign to target customers will be highly distributive. However, there will need to be promotional programs to attract not only clients but also potential donors. The print campaign will appear as flyers in local care homes to make clients aware of the services and to provide notification of dates for appearances. When developing the graphic images for the campaign, it is important for them to be large enough for seniors to see them.

One of the greatest possibilities can be found from safety issues, how to make home even safer place to live for the elderly. Fast moving consumer goods companies should also take in to consideration the coming shift in demographics. For example cosmetic companies should develop products targeted at aged consumers. Until now the only cosmetic products targeted to more mature audience are mainly skin care. There can be seen a lot of possibilities as the consumers have been using cosmetics all their lives. Also the food industry can be predicted to benefit if they find a way of promoting groceries which the elderly see beneficial for themselves. As stated in the report by McKinsey & Company (Georges Desvaux 2012), the wealth and consumption is increasingly concentrating among the aging population. Combined to their new needs and their value consciousness, this will have significant implications for business. The distribution of both economic growth and consumer spending is expected to move toward the goods and services most popular with elderly people. It is expected that the consumers over 50 will account for more than half of increased spending on consumer electronics and almost three-quarters of house wares. If the companies have not taken the older consumers into account on their business strategies, it is about

Audiences can be reached by placing an ad in magazines which have a well-defined demographic, geographic and/or lifestyle focus. A few examples of magazines are: - FHM magazine - Time magazine - Vogue magazine All the magazines