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Senior Management Process

Decent Essays

This term refers mainly to” an assessment is made of what intelligence is required”, CI should only focus on those issues of the highest importance to senior management (Saayman, et al., (2008)). In this phase the company’s define their requirements in terms of what information is needed? Why is it needed? When is it proper? Effective Intelligence processes do not try to collect all possible information or researches or everything related to a subject ((Saayman, et al., (2008)).Some scholars call this phase ‘planning and focus’. In other scholars’ CI process models, this is the first phase, while it is the second in the others. It involves working with decision makers to discover their intelligence requirements and then translating those …show more content…

For some researchers, this is the second phase of the CI process, whereas it is the third phase in other models. This phase is assigned to different titles, such as ‘information collection’, ‘collecting raw data’, ‘researching and gathering information’, ‘data collection’, ‘collection’, ‘gathering’ and ‘monitoring business environment’. The confirmation is in the set of publicly available information (Botha & Boon 2008). This is to ensure the compatibility with the code of ethics that evolved by SCIP. The information to be collected must be related to the key intelligence topics. In this phase the required information is collected from a variety of sources (primary and secondary) using several techniques (Viviers et al, 2005). Some common primary sources include government agencies, employees, suppliers, customers, conferences, etc. Some common secondary sources include magazines, TV, radio, analyst reports, and professional reports. The choice of a particular source is related to the type of data or information needed; such factors as ease of access , ease of processing the source, cost, availability, quantity and quality of information will possibly impact on the selection (Wanderley …show more content…

The Actionable Intelligence is distributed to decision-makers in this phase. Some practitioners called this phase ‘communication’, ‘intelligence dissemination’, ‘disseminating information’, ‘communicating the finished intelligence’ and ‘filtering and disseminating intelligence’. The final product, which is Actionable Intelligence, is communicated back to the decision-makers in a format that is easy to understand. The communication is in the form of a report, dashboard or meetings , Face-to-face, email and intranet communication are also used (Nasri 2011). This phase includes also the assessment of the Competitive Intelligence process, the identification of its benefit and the assessment of its effectiveness in the decision making process (Santo, 2010). Feedback from the users is also important in the development and improvement of future Competitive Intelligence plans, as well as the review and reassessment of the organizational strategy (Fleisher

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