Senior Project Officer Position

In an interview with Richard Weiner, “The Practice of Public Relations,” he argues that that the top management of an organization will often contract help from an outside agency. Weiner, chief executive of Richard Weiner, Inc., a major public relations agency in New York city, contends that an outside agency is more likely to be proficient in media relations, and thus, more capable of attempting to achieve significant publicity in major media. Management is more likely to respect, and act on, the advice of an outside counselor as compared to their staff (270, 271).

For the past three years, I have actively been a member of Future Business Leaders of America at my high school. When I had the opportunity my freshman year to take on my first leadership role for the organization, it was then when I realized how much I enjoyed the business field and wanted to go into marketing and public relations. With high school graduation approaching in less than a year, I want to be sure that this is something I really want to do. I decided to interview Macey Cleary to get some information on the field. With her substantial amount of involvement, experiences, and skill level at such an early stage of her career, I knew that there was something that she could contribute to me that would better equip me for this competitive and steadily growing profession.

It is pertinent that leaders at the community college level have a solid understanding of their vision, mission, functions and operations (VMFOs). These are the principles that guide the values, ideals, structure, and direction of an institution. When leaders have the knowledge, skills and practices, it is easier to inspire and motivate others to do the same. In fact, when leaders hold all stakeholders accountable both internally and externally, the institution will see the benefits of a solid foundation in accordance with the institution’s vision and mission.

I am an experienced customer service individual with strong communication skills, proven success in generating creative ideas, and understand the power of team work. I acknowledge the importance of excellent communication at all levels within any given institution. My over seventeen collective years of work experience was mainly customer service functions which comprised sales and administrative; however, I am open to explore other challenges or avenues to enhance my knowledge. I am also a computer savvy.

A complex marketing communication problem would have been, creating a way for alumni to be engaged with DePaul University, such as attending events. The problem that the department was facing that we pushed and promoted events, but wanted to create a long lasting relationship with alumni. The way that we came with the approach was to find what would alumni's like to do than attend events, while analyzing, we realized that Alumni love to help current students at DePaul. However, the approach that I thought would be more convenient to alumni, was to pair students and alumni that have the same ethnicity, this worked really well for both students and alumni.

As we get closer to graduation and securing our final internships it is important to research and understand the positions we are looking for. For this assignment I chose to interview Blair Savitsky who is currently a Fashion Stylist and Account Executive at LRL Group. I had worked with Blair at my previous position and decided that it would be important to reconnect with her and learn more about public relations.

While still under employment at IPS I was made aware of a senior project that the owner Mike Brask wanted me to do for my project; he has had experience with SUU students beforehand and had a project prepared. The basics of my project would be based around SolidWorks as well as their new CNC (computer numeric controlled) Lathe that had just been purchased. While working on my senior project I was able to experience new training, new machines as well as hand programming for CNC machines.

Word-of-mouth is a key part of any public relations professional’s toolkit (Sheares, 2014, para. 6). This then relates back to any event Raylene, and the rest of the event planning team, plan and execute. The strong, authentic relationships that Raylene and her team create essentially drive the success of Whistle Bear as a venue. If Raylene plans and executes an event poorly, the client will be unhappy and then will not spread positive reviews regarding their experience with Whistle Bear. On the other hand, if Raylene creates an extremely successful event that goes off without a hitch, the client will be very pleased and then go on to tell their contacts about their experience with Whistle Bear. This will then lead to Whistle Bear being at the top of mind for those people when they go to plan an event in the future. Raylene (personal communication [interview], February 14, 2017) stated that Whistle Bear does very little marketing because they rely so heavily on the effect of word-of-mouth and past clients spreading the word of their positive experiences. This is a strong connection between event planning (and an event venue) and public

I also realized how important it was for businesses to reach out to the appropriate audience through different communication channels in order to expand their market share. A simple case I was able to observe was when I used to work at the Morris Inn, at Notre Dame University. The Marketing team of the hotel established many technics to get as many customers as possible in an environment where rivals like Hilton hotels, and Fairfield Inn & Suites were fighting for a fair share of the market in the area. One of their most effective technic was giving particular

When individuals are not use to voicing their opinions, their minds often go to a standstill and thoughts are lost,. They live daily just hoping they can work hard enough to move out of the circumstances they are currently in. “ Public relations provides the tools

As a college student, the big question is what are my next steps upon graduation, specifically what occupation am I pursuing. An occupation that I have found interesting through my studies and experience thus far is a communications coordinator. In the following paper will outline the interesting aspects of the communications coordinator position including marketing, networking, and community involvement. The community involvement, specifically with the business entity, Habitat for Humanity, appeals to values and goals I have for the future. These values appeal to my urge to give back to my community and begin my own business venture. During my working years thus far, I have found that I have a knack for public interaction and communication. With these values and traits I possess, I believe I will be successful as a communications coordinator on which I will elaborate. Below I will review an interview I conducted with a previous employer who had experience in this field. The interview was conducted to better understand important qualifications and characteristics for this type of position. Based on these factors I will give a synopsis of my plan for acquiring the communications coordinator position. Overall the goal of this paper will be to define how I am planning to move forward in the future and what the steps are along the way.

I am an experienced PR professional, having spent most of my time in B2B and technology PR. Over the past three years, I have worked in a busy press office for a leading professional services firm dealing, on a daily basis, with a range of journalists, both proactively and reactively. The role has kept me on my toes and exposed me to different sectors of the business world and challenged to me to plan and manage campaigns and achieve great PR coverage. Throughout my career, I have built and maintained outstanding relationships with journalists and senior stakeholders, as well as colleagues in marketing and internal communications.

I spent part of the last week shadowing John Pless at EPB in downtown Chattanooga. John is EPB’s Public Relations Coordinator in its Marketing division. Shadowing him gave me a better insight into how public relations works externally and internally for a large corporate company.

This theory defines communication excellence as the knowledgeable communicators need to perform the strategic management of organizations and obtain symmetrical relations with target publics. Symmetrical relationships are mutually beneficial. Organizations that apply two-way symmetrical communication take into account the interest of the public and negotiate common ground, where both the organization and stakeholders receive their needs. Involvement in strategic communications management is also an essential characteristic of excellent public relations. Successful communication through this theory delivers forms of tangible value, such as reducing costs, increasing sales and/or establishing a positive reputation.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.