Sephor A Cosmetic Boutique Chain Founded By Dominique Mandonnaud

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Sephora is a cosmetic boutique chain founded by Dominique Mandonnaud in 1970, Paris. Started as a perfume store with a philosophy to let customers touch, feel and smell its products. They expanded into full range cosmetics when Louis Vuitton and Moet Hennessy (LVMH) acquired Sephora in 1997. (About Us, 2014) Sephora’s first Canadian store opened in Toronto, 2004. They pride themselves as the world’s leading cosmetic brand with highly trained staff. (About Us, 2014) Mission Statement: “To build the most knowledgeable and professional team of product consultants in the beauty industry.” Objective:…show more content…
Stores in Canada 38+ (Can, 2014) 300 base stores with dedicated department known as “beauty BOUTIQUE” (Can, 2014) Canada based company Shopping Experience Luxurious Retail Experience

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