Sephora Case Study Essays

3. As Sephora increasingly dabbles with digital marketing and social media, which competitors should the company be most worried about?

For years, beauty gurus have been arguing over which makeup store could be the best: Ulta or Sephora. Comparing everything to the brands they sell, what they do not sell, their in-store experience , and reward system. Both Ulta and Sephora shine adequately through customer service, in store experience and both offer great selection.

When Facebook was first introduced into the world many people were looking for ways to be more connected to their friends and families that lived farther away. Facebook made it possible to stay connected by pictures and messaging and even phone calls. While all of this

Sephora’s current target market are women who value quality products and associate with luxury brand names. Sephora also includes products for males such as fragrance, skincare, shaving, and other products. They are well known as a beauty store for females but do not have a reputation for selling men’s products.

Facebook is a social networking site that is free of charge for its users. It allows the individual the opportunity to stay connected with friends and family, sharing updates, photographs and user status. The company grosses more than $1 billion per quarter in advertising revenue and online games (Ritholtz, 2014). In this respect, Facebook is much more that a social network. It is a versatile and sophisticated corporation that has revolutionized the way people share their lives and communicate. Their mission is “to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the

Then it follows by 35 percent as online that includes search, affiliates, and social media. The remaining 20 percent as Beauty Insider that includes sending them emails or gifts, and holding events for them. Sephora was using traditional strategy as their major marketing strategy. It needs to change. The company needs to make changes to adapt, since now consumers are using more and more technology. I think I would propose to cut the budgets of prints and catalogs. Nowadays, the effectiveness of printing marketing is decreasing. Most of the people are move toward to the digital world. When I was taking the subway, people are either holding their smart phone or holding a tablet. People are using electronics to read news, watch video, and texting, etc. It is fast and easy. Most of the prints are online. People can look it up anytime and anywhere. According to David Suliteanu, the President and CEO of Sephora USA, “Everyone loves our catalogs. They showcase Sephora as a trend-setter and an expert”. Those catalogs do look nice and it is good for company’s image, but then I think it is just waste of money to send it out to everyone. Some people might just throw it away or think it is annoying. Sephora can decrease this spending by just sending catalogs to customers that shops a lot at their

Facebook is a well know social networking site that has taken all over the world with over 500 million people using the site. Social networking sites such as Facebook share information about the user over the Internet, where it can be freely accessed by anyone. This is where issues of privacy to the individual arise. As

* Sephora is currently attracting many media companies due to their success in media marketing

Facebook has become an incredibly powerful platform for businesses and organizations to build their community, engage with clients, prospects and suspects and encourage them to spread messages to a larger network. By creating a Facebook Page, a business can provide an information hub that users can choose to “Like.” Liking a Facebook Page is not too different from subscribing to a newsletter.

Facebook is estimated to have over 845 million users, mostly college-aged young adults. Its explosive growth and reputation in social networking have made it not only a market leader, but also a household brand name. The audience is global (excluding China) and the site has now been translated into 70 different languages.

Analyzing the data of 2010, (Exhibit 5), we can see that 45% of the resources are spent by Sephora in the retail marketing, such as catalogs, store animations, and print followed. 35% is spent in online marketing that includes searching, affiliate and social media, and the final 20% in the beauty market, like emails, gifts, and events. The major part of media is used for traditional retail spending which needs to be cut down, due to the increase in the number of people who use digital media today.

Sephora one of the largest cosmetic retailer covering large portion of market share in the united states of America and Canada. Its known for its innovative ideas like vibrant stores that encouraged their customers to try new products and experiment them. But then as world is advancing into digital media marketing. Julie Bornstein, senior VP is getting ready to step into this new era of marketing. But few problems have to be addressed before they make their move.

Sephora strive to continually build brand through direct marketing and Digital marketing platform. Sephora allocated 1 million budget on social media, mobile apps, and videos marketing. Bornstein Senior vice present of Sephora is anticipate to double the budget in 2011. Bornstein is thinking how to convinced LVMH and determine the impact to support additional funding.

Facebook is the most powerful social media Network which connects people in no time no matter where they are be in the world. It’s accessible from any place at any time without any cost.

You can use social media to understand and engage your customers, many clients use social media such as Facebook to interact with beauty salons in order to make appointments or gather information on specific products or services the salon offers.