Sephora Mission Statement

3. As Sephora increasingly dabbles with digital marketing and social media, which competitors should the company be most worried about?

Sam Walton was born March twenty-nine, 1918 in a small town in Oklahoma. His father was Tom Walton and his mother was Nancy Lee. Walton lived on a farm until 1923, he moved around a lot from one small town to another. He was the youngest Eagle Scott in the state of Missouri history. While finishing his degree at the University of Missouri, Walton joined J.C. Penny as a trainee in the management program in Iowa. In 1942, Walton began the military until 1945 when he completed service. By the age of 26, he took over management of his first variety store by purchasing a Ben Franklin store in Arkansas. Afterward, he purchased his second store called the Eagle right down the street from his first variety store. Sam Walton gave birth to Wal-Mart in 1962. Later that year, Walton along with his brother Bud opened sixteen stores in several states.

1. REVLON INC. EXISTING VISION AND MISSION Vision Provide glamour, excitement and innovation to consumers through high-quality products at affordable prices Mission To emerge as the dominant cosmetics and personal care firm through the twenty-first century by appealing to young/trendy women, health-conscious women (skin care), and older women with its variety of brands 2. NEW VISION AND MISSION STATEMENTS FOR REVLON INC. Vision To be wellknown and accepted as the high value provider by constant innovative and improvements products to keep pace with the changes in consumer lives.

Target was founded by George Draper Dayton in 1902. He was born in New York and wanted to explore the markets growing in the Midwest. Because of this, he purchased land in Minneapolis and began Dayton Dry Goods Company, which became what we know today as Target. Dayton’s principals are the foundation for many of Target Corporation’s values to this day. Dayton’s store soon became synonymous with reliability and fair business practices. After Dayton’s death in 1938, he passed his business along to his son, who grew the Dayton Company into a nationwide retailer. In 1911 the company was renamed as The Dayton Company because it better reflected the variety of products and services that the company offers. In 1916 The Dayton Company became a founding

Sephora’s current target market are women who value quality products and associate with luxury brand names. Sephora also includes products for males such as fragrance, skincare, shaving, and other products. They are well known as a beauty store for females but do not have a reputation for selling men’s products.

In 1991 she created a new magazine called “Martha Stewart Living” that would become a huge thing

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

model the way, inspire a shared vision, challenge the process, enable others to act, and

The roots of social media stretches further than we can imagine. Although it seems like a new trend, sites like Facebook and Instagram are the outcome of many centuries of social media development. Woman today have noticed and have admitted that their purchasing decisions are highly influenced by social media since gaining access to online, its been even more easier than ever with thousands of online shops, youtube videos and beauty guru’s at the palm of their hands, exploring and buying can be as easy as one tap.

Dominique Mandonnaud founded Sephora in France in 1969. Sephora was originally called Shop 8, but Dominique Mandonnaud re-named Shop 8. In 1993 Mandonnaud merged the Biblical name, Zipporah (Moses' wife), with the ancient Greek word "Sephos" which means pretty. Sephora stores specialize in selling cosmetic and beauty care products. Sephora was founded in 1969. That one store later expanded to

I choose Morgan Stanley for this Mission statement assign, and the answer of “Did I found mission statement on their web site” is no, as the statement shows on http://www.missionstatements.com/investment_services_management_mission_statements.html as “Morgan Stanley's mission is to provide our clients with the finest financial thinking, products and execution. This means setting the highest standards for behaviors that embody our business principles.” But I found their web site as "At Morgan Stanley, diversity is an opportunity – for clients, employees and Firm. By valuing diverse perspectives, we can better serve our clients while we help employees achieve their professional objectives. A corporate culture that is open and inclusive is fundamental

This paper comprehensively describes the marketing plan of a charismatic organization Apple Inc. The main focus of the paper is to describe the most important marketing strategies which Apple has espoused from the date of its emergence and different challenges which it has faced from time to time. The paper begins with an introduction to the organization. Apple Inc. is an American MNC; engaged in the business of developing and marketing of IT products. Apple has expanded its business operations all over the world. Every product which Apple introduces has its own target market; it develops marketing plan and strategies for each of its products separately (Apple, 2012). Apple's strengths include strong brand image, financial strength, product and process design, and highly efficient operations management while high prices and inability of up gradation of some products are its main weaknesses. Apple has threats from its competitors, increasing costs, and economic situations but has greater opportunities in entering new markets, making strategic alliances, and bringing innovations through efficient R&D. Before entering new markets, Apple has to analyze the business environment through sensitivity analysis, and then decide a framework for the future strategies.

I consider Sephora as a platform. They have become more than a product now because they have hundreds of brands and thousands of different products, the variety is considerably large. Other reason is, their affectivity on social media and also their websites; the beauty talk policy in their website has become a platform that brings people together and it is really like a huge forum.

Sephora start operation in 1969. Today, the largest prestige beauty special retailer in the world. Sephora generate 2 billion revenue from U.S, Canada and Sephora.com website. The reputable selling products cosmetics, fragrance, hair and skin care products.

There are six main steps to create the digital marketing plan--- Situation analyze, objectives, strategy, tactics, actions and control. Both theories of consumer behavior and interactive marketing will be combined to help developing the KFC restaurant in Norwich.