Sephora is the leading retail beauty chain in Europe and the United States. Founded in Paris, France in 1969, Sephora was acquired by Moet Hennessy Louis Vuitton (LVMH) in 1997. It has expanded to the United States, China, Italy, Czech Republic, Poland, Greece, Spain and Canada with its North American operates based in San Francisco, CA. Sephora operates approximately 515 stores in 14 countries worldwide and continues to expand. The products range from make-up, skincare, fragrance, bath & body
Sephora. Aim: To offer Sephora a detailed service improvisation package that will facilitate the enhancement of their service delivery. This in turn will enhance the outcome of their marketing activities, ultimately resulting in a better, more satisfied customer base. Therefore leading the company in a more systemized direction. Introduction: Dominique Mandonnaud founded Sephora in France in 1969. Sephora was originally called Shop 8, but Dominique Mandonnaud re-named Shop 8. In 1993 Mandonnaud
SEPHORA A Brand Case Study Nikki Kerber PBDS 705 • November 21, 2011 Nikki Kerber • PBDS 705 • The Design/Business Link 1 History of SEPHORA: The Foundations of Modern Design Founded in late 1969 as Shop 8, Dominique Mondonnaud opened a speciality perfumery retail store in Franceʼs Haute Vienne region that was revolutionary for its time due to the way the store was operated and designed (”Sephora holdings s.a,” 2011, p. 1). While department stores heavily relied on the tried
NEW JERSEY CITY UNIVERSITY School of Business Administration MKTG 422 E-commerce. #2531 Christian Lopez SEPHORA Case Study Analysis 5/10/15 CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this work and that any assistance I have received in its preparation is fully acknowledged and disclosed. I have also cited any sources from which I used data, ideas or words, directly quoted or paraphrased. This work was prepared by me specifically for this course. Table of Contents
Sephora Case Analysis Summary: Sephora start operation in 1969. Today, the largest prestige beauty special retailer in the world. Sephora generate 2 billion revenue from U.S, Canada and Sephora.com website. The reputable selling products cosmetics, fragrance, hair and skin care products. Overview: Sephora strive to continually build brand through direct marketing and Digital marketing platform. Sephora allocated 1 million budget on social media, mobile apps, and videos marketing. Bornstein Senior
1.CORE ISSUES Sephora one of the largest cosmetic retailer covering large portion of market share in the united states of America and Canada. Its known for its innovative ideas like vibrant stores that encouraged their customers to try new products and experiment them. But then as world is advancing into digital media marketing. Julie Bornstein, senior VP is getting ready to step into this new era of marketing. But few problems have to be addressed before they make their move. The main question to
Case Analysis: Sephora Direct: Investing in Social Media, Video and Mobile Track 1 – Due 2/19 Yubin Kwon / Barret England/ Tuesday 4:30PM Company Background/ History and Growth Started as a single perfume shop in France by Dominique Mandonnaud in 1969, Sephora was designed for customer to assist themselves with multiple brand products as Mandonnaud rebranded his combined set of stores. Mandonnaud expanded the chain throughout France and acquired 8% of total French retail perfume market and
Problem statement: How to maintain online penetration in the beauty market by Sephora through digital marketing and how to measure the success of its digital efforts. Case Facts: Sephora was the largest prestige beauty specialty retailer in the word with $2bn of revenues from U.S and Canada and through its website, Sephora.com. By 2010, Sephora had 1,000 stores in 23 countries with majority of them in metropolitan areas and shopping malls. It has wide range of cosmetic, fragrance, hair and skin
The knowledge gap for Sephora is almost non-existent as they have offered the right product for their target market and are well stocked on the product assortments. The gap happens when the company incorrectly interpreted customer’s expectation resulting in meeting wrong or non-existing customer needs which does not happen for Sephora at all as they are thriving in the industry gaining more and more customer loyalty and attracting new customers. Policy gap reflects company’s management translation
INTRODUCTION/BACKGROUND OF COMPANY Positioning: Sephora is the largest prestige beauty specialty retailer in the world. Target Market: 25-35 year old women. Logo: Flame Tagline: The beauty authority 4 P’S OF MARKETING Products: 288 brands, representing over 20,000 products, ranging from prestige brands such as Lancome, Clinique, Urban Decay and Too Faced. Also carried a host of private label products in every category. Pricing: Pricing is often identical to that of department stores.